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How Sweepstakes Help You Raise Money for Causes You Care About

  • By Lauren
  •  Jan 29, 2021

Sure, you've heard of sweepstakes, but do you really know what they are? 

A sweepstakes is a type of contest where a prize or prizes may be awarded to a winner or winners. From cereal box contests to million dollar dream home giveaways, sweepstakes and their prizes come in all shapes and sizes. While some sweepstakes offer cash prizes, others offer interactive experiences to winners. The possibilities are truly endless when it comes to launching a sweepstakes event. 

Sweepstakes rules come in many forms as well, with some offering a base prize for all entrants and others offering one winner-takes-all grand prize. Sweepstakes entries can range from $10 up into the thousands depending on the prizes at stake. This flexibility allows organizations to encourage participants to purchase entry tickets by offering a variety of prizes at different levels. This spreads out the chance to win and makes participants feel more confident in their chances

For example, in Engage's new Martin Luther King III x Drum Major Institute Sweepstakes, all entrants automatically get access to a virtual conversation with talent in addition to the opportunity to win grand prizes. By offering an automatic reward, this event gives all entrants a compelling incentive. 

The money raised from a sweepstakes event can be used for a variety of purposes. Whether you want to keep the money for your own organization or donate it to another cause, there are a few things to keep in mind.

Below are some tips for successfully raising money through a sweepstakes event:

1. Contact the Organization

If you are raising money for another organization or charity through a sweepstakes, make sure to contact the organization ahead of time. There are some rules and legal requirements that apply to the beneficiary organization, so make sure they are fully aware of your plans. Make sure you communicate with the organization and share how you are planning to conduct and promote the event and what prize(s) you will give away and their value. 

2. Provide Guidance

If the beneficiary organization approves of your sweepstakes and agrees to receive a donation, make sure they have detailed instructions and are fully enabled to receive your donation. They may have to be registered with RallyUp or a similar platform so they can oversee the campaign and receive the funds. Communication is key, so make sure the organization is fully prepared to avoid any hiccups. 

3. Curate a Partnership

While donations are great, it is important that your sweepstakes aligns with the cause you are promoting. No matter what cause you are supporting, you should work with the beneficiary organization to align your goals and objectives. This partnership should feel organic and authentic and never forced. For example, if you are donating to a social justice cause, your sweepstakes should have some element of social justice integrated into it. 

4. Offer Competitive Pricing

To get the highest number of entries, a successful sweepstakes should be widely accessible and should offer multiple prizes and entry levels. Start small, with the lowest number of entries costing as little as $10 and work your way up from there. As your entries go up in price, you should add in additional incentives such as personalized merchandise or a one-on-one Q&A with talent. Each entry level should have distinct prizes and opportunities. 

5. Get the Word Out

Marketing is critical to hosting a successful sweepstakes event. As your profits depend entirely on the number of entries purchased, it is important to market your sweepstakes as early and as widely as possible. Use social media, email, and other channels to get the word out. 

If you are donating profits to a charity or cause, work with your beneficiary organization to see if they can market the event through their channels as well. Nonprofits often have a large base of supporters, so use the organization's platform to rally troops and promote entry purchases.

If you would like to purchase entries to our sweepstakes events or explore our talent, visit the Engage website at https://www.letsengage.com/.