The Benefits of Digital Marketing with Google Ads
- By Declan McManus
- Sep 20, 2020
Before the world of digital marketing and the pioneering efforts by giants such as Google and Facebook, marketing was largely blind and included a lot of guesswork. While guesses were made based on demographics, timing, and other metrics, marketers never really knew who saw a billboard or listened to a radio ad.
Now, with the traceability and predictability of consumers’ online footprints, marketers have the ability to use behavioral analytics to predict which ads will be relevant to consumers, and when. Digital ads also give marketers access to key metrics including click rate, bounce rate, impressions, conversions, and more.
Below are some of the top benefits of marketing with Google Ads:
1. Target your ads
Targeting gives marketers the ability to reach people with specific interests and show them relevant ads. Whether you are trying to grow your audience or promote your next event, Google Ads is a great way to target specific audiences.
Google Ads offers several different ways of targeting. Below are some of the key ways to reach key audiences with targeted ads:
- Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
- Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
- Age, location, and language: Choose the age, geographic location, and language of your customers.
- Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
- Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when
2. Control your costs
Unlike the high minimums and exorbitant costs associated with many traditional marketing tactics, Google Ads gives you control over how you spend your money.
With Google Ads, there’s no minimum and you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad, which allows you to make your money go farther. No matter your budget, you can use Google Ads to successfully promote your next launch or event with the cost-per-click pricing strategy.
3. Measure your success
Unlike a radio at or a billboard on the side of the highway, Google Ads gives you full visibility when someone clicks on and interacts with your ad. If a customer clicked your ad and then did something valuable to your business such as purchasing a ticket to your next event or watching one of your livestreams, you can track that, too.
By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. This can boost your return on investment by allowing you to pivot and adapt your campaign.
You can get other valuable data such as average spending per click which allows you to plan your ad spending. You can also use analytical tools to learn about your customer’s shopping habit. With Google Ads, you have all the tools and data you need to run a successful campaign.
4. Manage your campaigns
Google Ads also offers you a variety of tools to easily manage and monitor accounts.
If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that lets you easily view and manage all of your Google Ads accounts from a single location.
You can also manage your Google Ads account offline with Google Ads Editor, a free, downloadable desktop application that allows you to quickly and conveniently make changes to your account. With Google Ads Editor, you can download your account information, edit your campaigns offline, and then upload your changes to Google Ads. You can use Google Ads Editor to manage, edit, and view multiple accounts at the same time, copy or move items between ad groups and campaigns, and undo and redo multiple changes while editing campaigns.
Whether you want to promote your Engage profile or a specific event, Google Ads are a great way to grow your audience and promote virtual events and sweepstakes. The more you advertise your services through Google Ads, the more you will learn about who your audience is and what they are interested in.
To view our talent portfolio and to explore our popup events, visit the event profile at www.letsengage.com.
