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Ways Companies Can Leverage Talent Beyond the Keynote Speech

  • By Lauren
  •  Mar 06, 2021

If there is anything that COVID has taught us, it is that sometimes you have to be creative to find motivation and purpose in these crazy times. Whether you are a company trying to motivate employees or an organization trying to rally supporters, it takes creativity to inspire people. While the typical motivational speech is great, there are real merits to hosting events, whether virtual or in-person, that go outside of the realm of the traditional keynote speech. 

Engage is committed to curating meaningful connections between our talent and audiences through unique events that encompass a wide range of formats and platforms. In a time where the events industry is facing unprecedented challenges, Engage has thrived by offering virtually-enabled popup events that inspire audiences across industries. 

From interactive workshops to sweepstakes events, here are some ideas for out-of-the-box ideas to help you achieve your goals.


Whether virtual or in-person, workshops can help companies teach employees new skills or provide them with a new outlook on a topic or theme. In the interactive, experimental workshop format, participants are pushed to interact with each other to learn new skills and develop their inter-personal relationships. Workshops allow participants to network with each other and the workshop leader and can be conducted in a virtual, in-person, or hybrid setting. 

Workshop themes can range in focus and scope, from diversity and inclusion to company culture to more professional topics such as branding and sales. No matter the topic, workshop leaders provide an invaluable perspective and can help hone in on your company or organization's goals by offering unique activities and powerful talking points. 

While a keynote speech is a great launching point for your next business conference, check out our amazing speakers who can take your event to the next level by hosting a workshop. 


Sweepstakes are one of the best ways to encourage participation throughout the entire life cycle of an event. Whether you're promoting the launch of a new product or raising money for a cause, sweepstakes give people the opportunity to win prizes while participating in an event at multiple levels.

By offering participants the possibility of winning prizes, sweepstakes events create a natural demand and intrigue that carry throughout the entire event. A sweepstakes is a type of contest where a prize or prizes may be awarded to a winner or winners, usually culminating in a grand price or capstone event. While some sweepstakes offer cash prizes, others offer interactive experiences to winners. The possibilities are truly endless when it comes to launching a sweepstakes event.

While grand prizes are great, the most successful sweepstakes encourage participation at multiple levels and offer a variety of winnings and ways to get involved. For example, For example, in Engage's Martin Luther King III x Drum Major Institute Sweepstakes gives all entrants automatic access to a virtual conversation with talent in addition to the opportunity to win grand prizes. By offering an automatic reward, sweepstakes can motivate audiences to get involved and purchase entries. 


While COVID has put a temporary hold on in-person events, Engage has curated unique ways to host virtually-enabled experiences with our talent. From one-on-one video gaming sessions to Zoom Q&A's, the sky is the limit when it comes to hosting a unique experience with Engage talent. 

We work individually with each one of our talent and clients to create once-in-a-lifetime experiences that can be found nowhere else in the events industry. From virtual cooking sessions to a round of golf, contact the Engage team to create your own customized experience with one of our talent. We will work with you every step of the way to make sure it is an event you will never forget.

Whether it is a virtual workshop, a sweepstakes event, or a once-in-a-lifetime experience, Engage is committed to going beyond the keynote speech to help our clients achieve their goals.

To view our talent and our current events or to contact the Engage team, visit the Engage website at https://www.letsengage.com/