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Jake Olson Joins Sirius XM to Talk NIL

  • By Noah Schwartz
  •  Jul 01, 2021

Business News Press Release

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Daniel Hennes - Co-Founder/CEO



Jake Olson Joins Sirius XM to Talk NIL


Los Angeles, CA - July 1st, 2021 - Jake Olson joined College Sports Today radio to talk about new laws that are coming for student-athletes. He talks about several topics including NIL and lesser-known athletes, how this will impact businesses, and more. 

In the interview, Olson talks about student-athletes and how the story will help sell themselves. He mentions, “I was a long snapper and a backup long snapper at that. So, you don’t have to be the cream of the crop, you have to have a story…” 

Olson follows that by talking about student-athletes at smaller universities. He says, “You’re going to see a lot of engagement with people on teams that you may not hear their name every Saturday...they are absolutely going to be in demand.”

In the interview, Olson discusses smaller businesses like restaurants in these major college towns and the impact that NIL will have for them. Although there will be chaos in the early stages, having a solid structure will help everyone and every party involved.

When there is a solid structure and reputable companies looking out for the best interests of the student-athlete, the industry will really take off. 

Although only July 1st, there have been several athletes that have already created deals with businesses. As we roll around to fall, we are likely to see an increase in deals.

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