Arielle Moyal is a highly accomplished marketing professional who has been instrumental in guiding the careers of hundreds of athletes over her 16+ year career working in sports. Her new marketing agency, Moyal Enterprises, released in March 2022, and is where athletes, agencies, teams and sports brands can find what they need to bridge strategy and execution for unique solutions.


Most recently, Arielle served as the Vice President of Basketball & Baseball Marketing, Public Relations & Digital Strategy, for REP1 Sports, a full-service athlete representation firm. Her duties also included assisting the CEO with REP1 corporate initiatives and being the guider of the agency to over 300+ professional athletes across baseball, basketball and collegiate NIL, which included Patrick Beverley, Luis Severino, Dee Strange - Gordon, Tre & Tyus Jones, Ronald Acuna Jr., Rafael Devers, Eloy Jimenez, Evan Turner, Jose Reyes, PJ Washington Jr., Starling Marte, Giovanny Urshela, Jarred Vanderbilt, Devin Williams, Anthony Santander and more.


Arielle is committed to assisting athletes with securing top of the market endorsement deals, gaining exposure and providing social media training. Exceptionally strategic and a creative thinker, Arielle understands how to effectively craft and market an athlete’s brand in a positive way. Her focus is to design and negotiate both endemic and non-endemic corporate deals, while providing clients with overall marketing and branding support services. Arielle provides clients with success and overall prosperity in sports and life.


Prior to REP1, Arielle gained extensive experience as the marketing lead at BDA Sports Management and a key member of the Player Personnel / Athlete Enrichment department for the Sacramento Kings. Earlier, Arielle spent nine years working for UCLA Athletics as staff for a variety of sports teams, the last five as part of the core staff for the historic UCLA Men’s Basketball.


Some of her notable projects include Call of Duty, Essentia Water LLC, Spotify, Starbucks, Complex, Intel, Bleacher Report, BODYARMOR, New Era, UNINTERRUPTED, EA Sports, Sony, ISlide, Hugo Boss, and others.


Arielle is relentlessly committed to servicing athlete clients, making sure their lives are in order and aiding in their personal growth. Having built a strong reputation as someone whose integrity and dedication is unrivaled, she firmly establishes the trust of those around her. With a distinguished track record of success, her diverse background and communications skills are a huge asset to every client she has.


Growing up, Arielle spent her days on the soccer pitch, developing into a competitive tactician. She graduated from the University of California, Los Angeles where she received her Bachelor of Arts in Pre- Med & Political Science and from Cal State University, Long Beach where she received her Master of Arts in Sports Management, graduating top of her class.


A former soccer player, Arielle is an avid sports fan and currently resides in Los Angeles, CA with her husband Matthew. 

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  • What is your favorite quote? "Good energy is contageous. You never know who needs you." - Anonymous
  • Are there any moments that stand out as having a significant impact on your career? I am often times the only woman in the room.