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Danny Crates

Paralympic, World & European Gold Medallist | Voted top 5 motivational speaker globally | Author & TV Presenter

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During his 12-year international athletics career and 20 years working with businesses around the world, Danny found that sport, like life, is never a simple journey, resilience is often the key to success, and an individual is only as good as the team behind them. 

In his presentation, Danny uses a combination of personal experience and lessons learnt, he will show you that it is not just the destination that makes us champions, it’s the journey that makes us true champions. He speaks of the commitment needed to be a winner, how to set goals, and how to achieve them. All built around Danny's 5 key elements to success and his powerful and unique story from being pulled from the wreckage of a car at age 21 to standing on the podium in Athens 2004. Danny’s presentations are guaranteed to leave his audience both motivated and equipped to become high achievers.


After losing his right arm in a horrific accident at just 21 years old, Danny was determined to overcome that huge hurdle in his life, focus on the future, and regain his positive attitude. Danny’s drive and determination saw him back on the rugby field within 6 months and shortly after into Paralympic sport, quickly dominating – famously winning gold in the men’s 800 metres at the Athens 2004 Paralympic Games, a year which also saw him set a new world record. It was the highlight of a glittering international career that saw Danny win every major title in the sport, including the World Championships, European Championships and Paralympic World Cup. 


Since retiring from international athletics, Danny continues to build on his reputation as a leading motivational/inspirational speaker in the world of business and sport, delivering keynote presentations around the world that leave his audience motivated and inspired to achieve their goals and targets both personally and within business. 


Danny tailors his presentation for his audience and transfers his Paralympic success into achievable and measurable results for them, whether it be overcoming hurdles, change management, optimising personal performance and excellence, goal setting, incremental gain, teamwork or building exceptional results from failure. His presentations resonate with every department within a business or team.

Alongside his speaking, Danny is a Personal Performance coach, facilitating individuals and teams to unlock their true potential. He is also a regular on TV, presenting on large sporting events such as the Paralympics and World Darts Championships as well as factual programmes for the BBC, including three consecutive series of BBC Food: Truth or Scare. Danny was also a contestant on Celebrity MasterChef, reaching the quarter finals. He is also a published author and owner of highly successful performance businesses called 1404 Performance.

 

Danny is available for in-person or virtual keynote presentations, awards hosting, post-dinner speaking engagements, corporate films, TV presenting, personal performance and development coaching, and as a product ambassador.

Speaking Topics

The Resilient Mindset: Thriving In Change And Uncertainty

In today’s fast-paced and unpredictable world, resilience is the key to sustained success. In this inspiring keynote, Danny Crates shares powerful insights on how to develop a resilient mindset that allows individuals and teams to adapt, thrive, and excel—no matter what challenges come their way. Drawing from his own journey of overcoming adversity to become a Paralympic champion, Danny reveals practical strategies for managing change, staying focused under pressure, and turning setbacks into opportunities for growth.


Attendees will learn:

  • How to embrace change with confidence and agility
  • The power of mindset in overcoming obstacles and adversity
  • Proven strategies to build mental toughness and emotional resilience
  • How to stay motivated and perform at their best, even in uncertain times


Attendees will leave with a clear framework for adapting to change, managing pressure, and developing the mental agility needed to lead in dynamic business environments. These strategies can be applied immediately to enhance decision-making, productivity, and team resilience.

The High-Performance Blueprint: Lessons From Elite Sport

What does it take to consistently perform at the highest level? In this dynamic and engaging keynote, Danny Crates unpacks the fundamental principles of high performance, drawing on his experiences as a Paralympic gold medallist and elite athlete. He reveals how the mindset, discipline, and strategies used in world-class sport can be applied to business, leadership, and personal growth.


By exploring the key components of success—mindset, resilience, teamwork, goal-setting, and adaptability—Danny provides a practical blueprint for individuals and teams to unlock their full potential and thrive under pressure.


Attendees will learn:

  • The essential traits that define high performers in sport and business
  • How to build a resilient mindset and maintain focus in high-pressure situations
  • The role of goal-setting and marginal gains in driving sustained success
  • How to foster a winning culture within teams and organizations


Attendees will gain clear, actionable strategies that can be implemented immediately to enhance performance, drive results, and create a culture of continuous improvement within their teams and organisations.

The 5 Pillars Of Elite Performance: A Winning Formula For Success

Success—whether in sport, business, or life—is not built on talent alone. It requires a structured approach, a clear purpose, and the right mindset. In this powerful keynote, Danny Crates shares his 5 Pillars of Performance, a proven framework that has driven him to Paralympic gold and helped countless individuals and teams achieve excellence.


By breaking down the essential elements of peak performance. Danny provides a practical and inspiring guide to achieving sustained success. He explores how high performers set meaningful goals, build strong support networks, create clear action plans, and leverage small, consistent improvements to reach the top.


Attendees will learn:

  • Clear Targets (Goals) – Define what success looks like.
  • Purpose/Why: Understanding the deeper reason behind your ambitions to fuel resilience and commitment.
  • Blueprint (The Roadmap) – Craft a plan that delivers results.
  • Winning Environment (The Team) – Surround yourself with the right people.
  • Edge (Incremental Gains) – Master the 1% improvements.

This keynote equips individuals, leaders, and teams with the tools and strategies needed to elevate performance, take ownership of their journey, and apply elite performance principles to their own success.

Danny Crates's Experiences

EXPERIENCE DETAILS

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Virtual In-Person

Experience Details

Virtual In-Person
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Testimonials

"I just wanted to get in contact to say a huge thank you for your presentation and talk on Thursday evening. The content and messaging was extremely relevant to the sales team in the room and an excellent mixture of sentiment and humour, and everyone learnt a lot around motivating themselves, breaking down big goals into easy to manage milestones. All of the feedback has been very positive and you set the launch off to a brilliant start and got everyone into the winning mindset, so for that I am very grateful!"

“Danny Crates was one of the most inspirational guests at our recent Power to Perform week. His talk was incredibly inspiring and applicable to everybody, proving that no hurdle in life is impossible to overcome. His charm, humour and honesty were met with approval by a very engaged audience and I know that each person left having been motivated and touched by Danny’s unique story.”

‘Our yearly kick of meeting is a highlight on the calendar to motivate the commercial teams for the year ahead. However, with the challenge of Covid 19, structural changes and a virtual setting we were challenged with our normal delivery mechanism. We enlisted the help of Danny (for the second time in 7 years) to deliver an online motivational talk with a softer Q&A vodcast interaction. His personal stories and energy allowed the audience to connect with him in these difficult times. His messages of managing yourself during adversity and setting targets to maintain focus resonated through the organisation. As always Danny was a pleasure to work with and the reason we brought him back in to the team and I don’t rule out a third sales meeting!’

Since being in Lockdown and working remotely we have being trying to drive our employee engagement and boost morale within the company, we contacted Danny to host a ‘virtual’ event for all of our International employees. The event was seamless from start to finish and the presentation was truly inspiring and it was great to hear about his positive outlook on life leaving us all on a high. As a result of the event the feedback we received was phenomenal and we will definitely be planning another in the near future. I couldn’t recommend Danny enough!

It was a great pleasure to work with Danny Crates. Danny is a powerful & dynamic presenter who leaves a lasting impression. He inspired the entire team and delivered beyond expected; professional yet relaxed style and also touched people’s hearts.

Downloadable Content

  • What is your favorite quote? Life does not put hurdles in front of us we cannot handle. (it is my quote and forms the title to my Keynote)
  • Are there any moments that stand out as having a significant impact on your career? Playing the first game of rugby after losing my arm in the accident showed me that no matter what happens in life, it doesn't stop you from having dreams and aspiriations and doing the things
  • Outside of your profession do you have any hobbies/interests? I am a qualified scuba diving instructor and have undertaken many bike challenges, including the gruelling John O'Groats to Lands end bike ride. (1000 miles in 9 days). Oh and I love a BBQ
  • Who do you look up to as a mentor and why? The people I admire are not those who make a living out of or are known for what they do, be it sport, music, film etc. It is those who do it just for the love of it.
  • Is there anything else we should know about you? I am a father to 3 children. 2 boys and a baby daughter.

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