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Hybrid Events: What Are They and Why are They Important in 2021?
  • By Lauren
  •  Jan 19, 2021

If 2020 was the year of virtual events, 2021 could be the year of hybrid events. Unlike its fully digital counterpart, a hybrid event integrates a live, in-person event with an online or virtual component. This strategy can be used for anything from business conferences

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5 Things We're Excited for in 2021
  • By Lauren
  •  Jan 03, 2021

Despite being one of the craziest and most unexpected years in recent history, 2020 went out with more of a fizzle than a bang. While COVID-19 doesn't seem to be going anywhere anytime soon, 2021 has high hopes and many promising upsides.At the very least, 2021 will be an improve

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When Life Goes Back to Normal, Will We Still Have Virtual Events?
  • By Lauren
  •  Dec 18, 2020

As most of us have been living and working remotely for the past nine months, we are all familiar with the pros and cons of working and living remotely. From Zoom meetings to virtual events, we have learned the power of technology to connect us in unprecedented times. As com

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How Engage Can Help College Athletes Find Their Voice
  • By Lauren
  •  Dec 14, 2020

As recent debates surrounding Name, Image, and Likeness (NIL) have shed light on the exploitative nature of college sports, there has been an increase in awareness surrounding the lack of autonomy and rights among college athletes.Despite being a $14 billion industry backed by th

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How a Vaccine could Accelerate the Return to In-Person Events
  • By Lauren
  •  Dec 04, 2020

2020 has been an emotional rollercoaster. As most of us look forward to the end of one of the most challenging years in recent history, there have been some promising updates regarding the much-needed coronavirus vaccine. As we look forward to what could be a very difficult

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How to Navigate Talent Pricing for Your Next Event
  • By Lauren
  •  Nov 20, 2020

Booking talent for an event can feel overwhelming. From finding the perfect talent to negotiating a contract, there are many steps to securing a great speaker that exceeds your goals for your event and matches your budget. There are many cost factors that affect what ta

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How Athletes Encouraged Voting in the 2020 Election
  • By Lauren
  •  Nov 13, 2020

In one of the tightest and most politically charged elections of recent years, there was a wave of activism across social media encouraging people to get out and vote. From celebrities to athletes, the 2020 Presidential Election saw unprecedented political participation from peop

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An Insider’s Perspective on how NIL Reform will affect Student Athletes
  • By Daniel Hennes
  •  Oct 20, 2020

It has become increasingly clear that at some point in 2021 the NCAA will pass some type of NIL reform allowing college athletes to finally make money off of their name image and likeness just like any other human being. During my time at USC I was incredibly fortunate to manage

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Companies Hosting Great Digital Events
  • By Lauren
  •  Oct 05, 2020

As we look at the coming months, it seems that we will be living in a virtual world for the foreseeable future. While March and April were a tough adjustment period for companies and organizations across the globe, we have seen many companies become more technologically enabled

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The Benefits of Digital Marketing with Google Ads
  • By Lauren
  •  Sep 20, 2020

Before the world of digital marketing and the pioneering efforts by giants such as Google and Facebook, marketing was largely blind and included a lot of guesswork. While guesses were made based on demographics, timing, and other metrics, marketers never really knew who saw a bi

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Cool Ways Talent are Engaging with Fans
  • By Lauren
  •  Sep 13, 2020

From a fanless “bubble” for the NBA Playoffs to the cancellation of countless events from movie premieres to Coachella, talent have had to find creative ways to connect with fans and engage with their audiences.  In an effort to enforce social distancing an

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The Power of Good Virtual Events
  • By Lauren
  •  Aug 23, 2020

As we have all adapted our workflows and practices to meet the current moment, virtual capabilities and remotely empowered teams have transitioned from nice-to-haves to absolute musts. With many large companies announcing that they will allow their employees to remain remote int

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The Best Charitable Organizations & Non-Profits to Contribute To Right Now
  • By Lauren
  •  Aug 07, 2020

We are truly going through an unprecedented moment in history right now. From the global crisis set on by COVID-19 to the struggle for racial justice in the US to the recent catastrophic explosion in Beirut, communities around the world are hurting in complex and tragic ways. As

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How the Entertainment Industry is Responding to the Current Crisis
  • By Lauren
  •  Jul 24, 2020

As the economy has slowed to an indefinite halt amidst the coronavirus crisis, the entertainment industry has suffered especially difficult challenges and setbacks. From industry-wide hiring freezes to impeded production calendars, the current crisis has created a virtual stands

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What Will Sports Look Like Without Fans?
  • By Lauren
  •  Jul 09, 2020

    From kids soccer to professional football, fans and spectators are an integral part of sports culture and experience. For every goal, point, and home run, there are usually cheers of encouragement and shouts of frustration from the sidelines. For athletes

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