Ed Hennessy

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Edmond Hennessy is a seasoned, well-recognized veteran in the COTS Embedded Market. He has authored many works including the "Mission-Ready COTS" Industry Guidebook, "COTS Supportability & the Life-Cycle Proposition,” "Beyond COTS: Repackaging, Reformatting & Tech Transfers” along with other dedicated works that address the key challenges facing the industry segments that he serves. This includes industry-published articles that discuss how uncrewed vehicles/drones are changing the face of modern military warfare and insights to drone companies seeking to extend their business portfolio to the Defense market. Mr. Hennessy has participated in key industry panels, has been a keynote speaker in webcasts dedicated to signal-processing applications and has been tapped as an industry executive to comment on disruptive and emerging technologies that impact the Defense, Military and Aerospace target segments. He has served in Executive roles for major technology companies with an emphasis on leadership and growth. Mr. Hennessy heads up the Performance Marketing Group (PMG), a private market programs firm. His new book, “Market Warfare: Leadership & Domination over Competitors – basic training for business combat” has been described as a breakthrough work that is changing the Market landscape.

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  • What is your favorite quote? If you are in the game - strive for Leadership and Domination - all else is irrelevant!
  • Are there any moments that stand out as having a significant impact on your career? Building "elite" teams that set performance standards and annihilated the competition.
  • Outside of your profession do you have any hobbies/interests? Martial Arts, Antique book collecting, contributing relevant, Industry articles to key publications and spending quality time with grandchildren.
  • Who do you look up to as a mentor and why? Not a mentor, although a key figure - Leonardo da Vinci - for his ingenuity, forward and progressive thinking, mastery of several disciplines, while still reaching-out - sharing and teaching.
  • Is there anything else we should know about you? Thrive on performance, making a difference and contributing - although this is balanced with giving back to others to help their developmental needs.