Edmond Hennessy is a seasoned, well-recognized veteran in the COTS Embedded Market. He has authored many works including the "Mission-Ready COTS" Industry Guidebook, "COTS Supportability & the Life-Cycle Proposition,” "Beyond COTS: Repackaging, Reformatting & Tech Transfers” along with other dedicated works that address the key challenges facing the industry segments that he serves. This includes industry-published articles that discuss how uncrewed vehicles/drones are changing the face of modern military warfare and insights to drone companies seeking to extend their business portfolio to the Defense market. Mr. Hennessy has participated in key industry panels, has been a keynote speaker in webcasts dedicated to signal-processing applications and has been tapped as an industry executive to comment on disruptive and emerging technologies that impact the Defense, Military and Aerospace target segments. He has served in Executive roles for major technology companies with an emphasis on leadership and growth. Mr. Hennessy heads up the Performance Marketing Group (PMG), a private market programs firm. His new book, “Market Warfare: Leadership & Domination over Competitors – basic training for business combat” has been described as a breakthrough work that is changing the Market landscape.
