As the 2019 LA Lakers Businesswoman of the Year and the 2015 CA Charter Teacher of the Year, Genein is a national thought leader and creator of the concept of ‘Intercultural Creativity®’. She is the Founder and Chief Creative Officer of CAFFE Strategies, LLC which is a consulting, coaching, and training company that trains C-Suite executives and employees to create sustainable organizational equity and inclusion strategies while unleashing their innovative thinking for themselves and in their businesses.
Her 7 Gems of Intercultural Creativity® is a leading framework that encourages corporations in their diversity and inclusion development while developing critical cognitive tools for creative thinking. Her first book, From Debt To Destiny: Creating Financial Freedom From the Inside Out connects creative thinking to financial agility and was an international bestseller in 5 finance categories. Her book, 7 Gems of Intercultural Creativity: Connecting, Creating and Innovating Across Cultural Lines is the only book on this topic. She recently published her first children’s book I AM CREATIVE! with her 3-year-old son, Shawn Letford. Genein believes creative thinking thrives best in an inclusive environment and she is often called ‘America’s Creative Coach’ for her work in reigniting intercultural creativity within our workforce.