Irina Soriano, a technology executive and author of Generation Brand and TEDx speaker, offers an insightful perspective on our digital footprint or 'life-brand' as she terms it. Her engaging approach highlights the importance of managing one's digital image, its impact on career growth and self-confidence.
Drawing from her work across EMEA, Asia-Pacific, and the US, Irina combines her global professional experiences with her personal life to present an engaging narrative. Her talks encompass her efforts with professionals at different stages of their career, focusing on the role of their digital footprint in shaping their brand identity.
Irina brings forth a novel solution for organizations aiming to create a motivating workplace environment while boosting their brand value. Her guidance is founded on comprehensive research which seeks to uncover the factors that prevent individuals from fully expressing their authentic selves at work and in life.
A respected figure in the Forbes and Fast Company community, Irina is a also role model in her organization. She coaches professionals around the world on career advancement and self-confidence through the activation of their life-brands. Additionally, she educates the upcoming generation of Gen Z professionals on strategic social media usage. Residing in New York City with her husband Chris and twin stepsons, Irina strives to make a difference in the professional and personal lives of those she influences.