James Lawrence is a motivational speaker, endurance world record holder, triathlete, and subject of the documentary The Iron Cowboy: The Story of the 50.50.50. Known to the world as The Iron Cowboy for wearing a cowboy hat during Ironman races, Lawrence rose to fame for setting multiple endurance records. In 2015, James completed the greatest feat of human endurance: 50 full distance triathlons, in 50 states, in 50 consecutive days (50.50.50). James' emotions and experiences from this amazing feat are captured in his book, Iron Cowboy: Redefine Impossible. His combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all. James ensures each presentation is customized to fit his audience and guarantees passion behind each keynote to engage and arouse maximum performance. James’ story of reaching new limits is one every student, teacher, professor and individual can relate to. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries. His past clients include Nike, ABC, Fox, Garmin, The Rudy Project, GQ, Google and much more. You can download his documentary for free here: https://www.ironcowboy.com/iron-cowboy-documentary/.