Jay Baer

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Jay Baer is a Hall of Fame keynote speaker who teaches business growth through customer experience and marketing innovation. He is also a popular emcee and host of large events, New York Times bestselling author of six books, and founder of five, multi-million-dollar companies.


Filled with real-world case studies and examples, Jay’s entertaining and engaging programs teach companies how to turn customer experience, customer service, and marketing into their biggest business growth advantage.


Advisor to numerous iconic brands such as including Caterpillar, Nike, IBM, Allstate, The United Nations, and 32 of the FORTUNE 500, he is the Founder of Convince & Convert, a strategy consulting firm that owns the world’s #1 content marketing blog and the world’s top marketing podcast.


Speaking Topics - 


THE TIME TO WIN: Grow Your Business by Exceeding Customers' Needs for Speed


  • Why speed is the most important element of customer experience
  • How long consumers will wait to hear back from a business
  • How consumers feel when brands are faster (or slower) than they expect
  • The huge connection between responsiveness and revenue
  • Which generation is the most patient, and which is the least patient
  • Specific, concrete plans you can use to determine the perfect responsiveness (The Right Now) in any customer interaction
  • You’ll be entertained and inspired by relevant, customized (and often hilarious) examples and case studies


COVETED CUSTOMER EXPERIENCE: How to Grow Your Business by Focusing on 3 Things Your Customers Truly Care About


  • Why customer experience is the fastest route to growth
  • When customer experience stops and customer service stops
  • The three elements of your business that are non-negotiable for your customers, and where they’ll give you a pass
  • What customers really expect from your business category, and how to exceed it (without spending a fortune)
  • Specific, concrete plans you can put into practice tomorrow that will create a customer experience worth coveting, that produces big results
  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies


TALK TRIGGERS: Turn Your Customers Into Your Ultimate Sales and Marketing Advantage


  • Learn how to grow your business with word of mouth
  • Discover why customers talk and why they remain silent
  • Learn the definition of a Talk Trigger (an unconventional, operational choice that creates conversation)
  • Discover the 4 Requirements of a Talk Trigger
  • Learn the different types/categories of Talk Triggers
  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies


HUG YOUR HATERS: Embrace Complaints and Keep Your Customers


  • Learn why customer expectations are rising faster than ever
  • Discover the huge disconnect between what customers and companies think about service
  • Learn the one, giant, recent shift that changed everything about customer service
  • Discover why praise is the most overrated thing in business (and in life)
  • Learn how to handle unhappy customers, online and offline
  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies


THREE DRAWBRIDGES: How to Cross Your Customer's Moat of Attention


  • Learn how the global pandemic changed B2B and B2C customer expectations and desires
  • Discover why content and communications success isn’t found inside a technology platform
  • Understand how “radical relevance” offers the key to customer hearts and minds
  • Learn about the Three Drawbridges of radical relevancy that will increase sales
  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies


AI or Die: How to Use Practical AI to Empower Employees and Convince Customers


In today's rapidly evolving business landscape, AI is no longer a futuristic concept—it's a critical tool for day-to-day success. AI is escalating customer expectations and redefining what it means to deliver exceptional experiences. In this thought-provoking and actionable presentation, Jay Baer explores the transformative power of practical AI and reveals how you can harness its potential and succeed in the face of intense competition.

Through real-world examples and up-to-the-minute data, attendees will discover how to move beyond the buzz with AI, the five steps every business leader must take to stay ahead (or catch up), the impact it will have on your workforce (including how to train your people to use AI tools), and where to use AI to boost revenue and grow market share.


You Will Learn:

  • Understand the true importance of AI adoption for business success in today's competitive landscape.

  • Discover how AI is revolutionizing customer expectations and what businesses must do to keep pace.

  • Explore the transformative potential of AI agents and why they may ultimately outpace generative AI tools in terms of impact.

  • Learn practical strategies for fostering cross-departmental collaboration and developing effective AI policies.

  • Gain insights into empowering team members to identify and leverage AI for productivity gains in their day-to-day work.

  • Understand the rise of AI-fueled competitors and how to position your business for success in the face of heightened competition.

  • Acquire a roadmap for implementing practical AI solutions drive measurable outcomes.


Attendees will leave inspired and laughing, equipped with the knowledge and strategies needed to embrace practical AI, empower their workforce, and deliver unrivaled customer experiences. Through engaging storytelling, real-world case studies, actionable insights, and no bs whatsoever, Jay Baer delivers a compelling REALISTIC vision for how you must use AI in your business right now.

Jay Baer's Experiences

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Virtual In-Person

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"Jay nailed it! In this day and age, manners have been lost and customer service is not a priority for many businesses. Jay hilariously demonstrates how important it is to "hug your haters" and respond to customer feedback, even if you can't fix it. You have to listen and you have to be empathetic. It's a lesson that applies not only to your business, but also to your own relationships. His stories and humor helped drive the message home and we look forward to having him back.”


“We had the chance to work with Jay Baer to have him emcee one of our events, and it was a pleasure to work with him. Jay is very professional and has a lot of positive energy. He is very good in creating interactions with the audience, and our attendees found him amazing!"


"Jay was amazing! We loved that he tailored the presentation to the multifamily sector of our business and included some of our data throughout. I was super surprised to find out consumer expectations on how fast businesses should respond. Jay also did a great job of adding humor throughout to keep the audience engaged.”


"Jay is always a draw for our events and delivers exceptional content for our B2B audience. His ability to put together and showcase B2B examples and actionable takeaways is greatly appreciated!"