JEDIDIAH COLLINS, CFP® is a Behavioral Coach and Founder of Rookie to VeteranTM. After being signed as an undrafted free agent in 2008, he was cut 13 times before becoming the #1 ranked fullback in the NFL. With each failure he learned a new lesson of success. His financial failures lead him to study for the Certification in Financial Planning each off season and career as a Financial Educator.


Today, Jedidiah’s mission is to empower students, athletes, and professionals with the behaviors needed to eliminate the gap between the potential of their goals and the success they desire! As a former NFL player, Jedidiah translates the mindset he learned on the field to achieving success in sales, leadership, or financial wellness. He has empowered groups at Amazon, NFL, F5, CBRE, DocuSign, Sotheby's, and MLB among others.


Jedidiah is a passionate advocate for greater financial awareness, his book Your Money Vehicle was a best-seller and he is also an adjunct professor of Personal Finance. Jed has worked closely with countless individuals in the hope they begin to own their financial future.

Jedidiah is an entreprenuer, author, speaker, and—most importantly—a husband and father.

Book An Experience With Jedidiah Collins

  • What is your favorite quote? "Every person is superior to me in some way, and in that I will learn from them." Ralph Waldo Emerson
  • Are there any moments that stand out as having a significant impact on your career? The moment I became a professional was the moment I found confidence in myself, built trust in my team, and added value to our performance.
  • Outside of your profession do you have any hobbies/interests? Journaling