Jeff Fromm

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Jeff Fromm is an author and professional keynote speaker who specializes in innovation and branding with a focus on consumer trends and sustainability. He has been a keynote presenter at more than 750 events all over the world. Clients hire Jeff for both speaking engagements and consulting projects to help them reimagine their innovation practices, brainstorm new marketing opportunities, and integrate both of these elements with their sustainability plans.


Jeff is the author of five research-based strategy books. His most recent books, The Purpose Advantage (2019) and The Purpose Advantage 2.0 (2021) highlight the importance of differentiating and building your brand with a soulful purpose. Jeff delivers customized keynotes that consider the roles of both purpose and innovation— and why they are the two key strategies used by brands to create meaningful differentiation and have a competitive advantage that fuels both growth and profit. Jeff is also the author of Marketing to Millennials (Harper Collins, 2013), Millennials with Kids (2015), and Marketing to Gen Z (2017). In his keynotes inspired by these three books, he shares insights on how youth culture is impacting the marketplace, as well as the consumer behaviors of every generation.


Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. He is the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company. While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices—these applications are the basis of Jeff’s presentations. With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.

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