Jeff Kreisler

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Jeff Kreisler is just a typical Princeton-educated lawyer turned award-winning comedian, best-selling author, and champion for behavioral economics. 


Jeff’s second book – Dollars And Sense: How We Misthink Money and How To Spend Smarter – was co-authored with Dan Ariely and is available in over 20 countries. It was dubbed Best Business Book of the Year by Business Insider, Investopedia, Huffington Post, Audible, and the Washington Post ("A brilliant and accessible look at behavioral economics"). 


He is Head of Behavioral Science for JP Morgan Chase and Founding Editor of PeopleScience, a thought-leadership platform for applied behavioral science. He won the Bill Hicks Spirit Award for Thought Provoking Comedy, writes for TV, politicians & CEOs, and has appeared on CNBC, CNN, FoxNews, MSNBC, CurrentTV, Sirius/XM, and at events across most of this planet. 


Jeff uses behavioral science, real life, and humor to understand, explain and change the world. The New York Times calls him “Delectable,” The Economist said he was “A truly special event” and his kids still think he’s “cool.” His first book was the satire Get Rich Cheating.



Speaking Topics - 


Dollars & Sense (Financial & Investment Decision-Making):


How do our clients, employees, and partners think about money, why do we make so many irrational financial decisions and what can we do about it? Jeff shares the practical and entertaining insights of behavioral science to help create better financial decision-making structures for the irrational and illogical among us. He exposes the hidden forces that secretly drive choices about money, explains why irrationality overrides logic in finances, saving, and investing, and then provides practical tools to reframe our financial choices and, ultimately, live better lives. 


Understanding Why We Do The Things We Do (Consumer Decision-Making):


Why don’t we value our future comfort and security as much as our present pleasure and spending? Why do certain choices often feel like they cause physical pain? Why does having to choose between too many, complex options cause us to make irrational choices? Jeff explores these questions and more as he dives into the heart of the consumer decision-making process. 


The Science of Doing the Right Thing (Compliance & Ethics):


In this heavily researched presentation, the former attorney reveals why we make unethical decisions and how to reframe our professional & organizational structures to enable better outcomes. (MCLE credits) 


Motivate This (Engagement): Behavioral Insights into employee incentives and Motivation 


Making It WOW!: Behavioral principles for travel, events and experience design 


Humor & Change Design: The science of using humor to design behavior change

Jeff Kreisler's Experiences

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Virtual In-Person

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“You made a real impact on his group and I know your guidance will have a long lasting impact on this community”

The Giving Pledge

“A terrific closing keynote!"

Chief Marking Officer, Yum! Brands

"What a success Jeff Kreisler was with our conference. He delivered on my expectations and so much more… Exactly what I hoped to create as the opening to our morning of consumer insights."


"It was truly an inspiration and you were quoted many times by other presenters the next day. Thank you again for traveling all the way to Denmark.”

Executive Director, Mobey Banking Forum