Jia Jiang

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Jia Jiang is the owner of Rejection Therapy, a website that provides inspiration, knowledge, and products for people to overcome their fear of rejection. He also teaches people and trains organizations to become fearless through rejection training. In 2015, he authored the Amazon bestselling book, Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection, which was one of the most viewed TED Talks of 2017.


Several years after Jiang began his career in the corporate world, he took a life-altering risk and stepped into the unknown world of entrepreneurship. His result was everyone’s biggest fear: rejection. This was the catalyst that set Jiang on the path to his true calling.


To conquer the fear of rejection, Jiang embarked on a personal quest and started a blog, 100 Days of Rejection Therapy. His journey revealed a world that was hidden in plain sight — a world where people are much kinder than we imagine. He discovered that rejection can be much less painful than we believe and that the fear of rejection is much more destructive than we know.


Jiang grew up in Beijing, China, and migrated to the United States at age 16. He holds a Bachelor of Computer Science from Brigham Young University and a Master of Business Administration from Duke University.



Resilience Through Rejection

For too many of us, the fear of rejection is the #1 obstacle to achieving our goals and dreams. It’s our natural tendency to avoid the risk of rejection, even when it’s detrimental to our businesses, careers, and lives. Nobody knows this like entrepreneur Jia Jiang. To overcome his own fear of rejection, he conducted an experiment in which he purposely sought it out every day for 100 days. From asking complete strangers for $100 to requesting a “burger refill” at a fast food restaurant, Jia’s experiences (and surprising results) became the basis for one of the most-watched TED Talks of all time (top 200 out of 60,000) and the bestselling book: Rejection Proof.  It also transformed Jia Jiang into the world’s foremost authority on rejection. In this engaging presentation, Jia shares insightful—and often laugh-out-loud—stories from his 100 Days of Rejection. Audiences learn how to become more resilient and make becoming rejection-proof their superpower for success in life. He also explores the basic principles of turning a NO into a YES, as well as how to get more YESes. By transforming a keynote speech into a unique and inspiring experience, Jia has earned rave reviews from Fortune 500 audiences and praise from individuals who have thanked him for changing their lives.


The One Action Goal: Achieve Big By Doing Only One Thing

Why do we usually fail in achieving our goals? “The bigger the outcome, the bigger the failure rate,” says Jia Jiang. “That’s why New Year’s resolutions usually fail, and why businesses always get too busy to stay focused.” Jia’s proven solution: simplify success by relentlessly focusing on one thing—what he has named the One Action Goal. Drawing from his upcoming book, The One Action Goal: Achieve Big by Doing Only One Thing, and more than a decade of coaching clients to success, Jia provides a playbook for achieving any personal, professional, or organizational goal. Determined to put success within everyone’s reach, Jia shares his One Action Goal System, including:

  • Turning ambitious objectives into your One Action Goal
  • Routinizing your dreams and fail-proofing your environment
  • Using your One Action Plan to accelerate your ideas
  • Developing radical focus on your One Action Goal
  • Overcoming barriers to achievement with a framework for success

Highlighted by Jia’s signature humor and storytelling talent made famous in his “100 Days of Rejection” TED talk and acclaimed book, Rejection Proof, this highly motivational talk outlines a path to success that anyone can achieve. Audiences are electrified by Jia’s passion for empowering their dreams—gaining game-changing tools that they can immediately put into action.


Keynote Add-On: 28-Day Rejection Therapy™ Sales Training

In four weeks, Jia will take your sales team on a one-of-a-kind journey – a sales training program that is wholly action-based. It asks your team to seek, confront, and overcome rejection. It aims to increase sales volume and teach your team how to handle rejection. Rejection Therapy™ Sales Training is fun and camaraderie-building and directly improves your bottom line within 28 days.

The training program includes:

  • One 45-minute group coaching and one 30-minute halfway Q&A
  • 28 days of client outreach challenge to build rejection muscle
  • Daily accountability check-ins through texting with my team
  • Personalized progress tracking
  • Daily accountability check-ins through texting


Workshop: The Power of Rejection

Based on his #1 bestselling book – Rejection Proof, this workshop takes a deep dive into rejection-proof principles to expose attendees to techniques for overcoming fears. The audience will learn to turn rejection to advantage, how to give rejections, and how to get more acceptance. They will also go through “Rejection in the Wild” – an unforgettable, real-life rejection-seeking exercise. This workshop is 1-4 hours long.

Jia Jiang's Experiences

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