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Jodi Bondi Norgaard

Change Expert, Entrepreneur, Speaker, Consultant

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Book Jodi Bondi Norgaard

Jodi Bondi Norgaard is an entrepreneur, author, feminist advocate, keynote speaker, consultant, and expert in creating change and breaking gender stereotypes. She is the author of More Than A Doll: How Creating a Sports Dolls Turned into a Fight to End Gender Stereotypes (Post Hill Press, January 2025), which connects the dots from sexualized dolls to the subtle damage inflicted on girls’ confidence, to implicit biases we hold about gender, to decisions we make as adults that prevent true gender equity.   

 

Jodi is the founder of Dream Big Toy Company and the creator of the award-winning Go! Go! Sports Girls line of dolls, books, and apps for girls encouraging healthy and active play over beauty and body image. She is an activist pushing media and retail to do a better job portraying women and girls beyond stereotypes.

 

As a toy industry thought leader, Jodi serves on the White House Gender Policy Council collaborating on policy as it relates to children’s toys, content, and publishing. She is a DEIB consultant specializing in gender equality and spearheaded and co-chaired the first Toy Association DEIB Committee to expand play.

 

She has been featured on national media including The Today Show, The Real Story with Gretchen Carlson, Forbes, Upworthy, Parents, Shape, Self, Runner’s World, Advertising Age, Good Housekeeping, Chicago Tribune, New York Times, and Huffington Post. In 2016, she was named by Women’s Running as one of 20 Women Who Are Changing the Sport of Running and the World. She is also a contributor to Ms. Magazine.

 

Jodi has been called, "A true hero in her own right." She shares her passion for social impact with audiences and illustrates how strong values can change an industry, even the world. She encourages individuals to think with a creative and innovative approach and to persist through adversity.

Speaking Topics

WOMEN LEADING THE WAY: On A Mission To Create Change

Jodi speaks on the value and benefit of women supporting women in business and in life. She brings awareness to the stereotypes imposed upon women and the steps needed to eliminate them from our culture, so women can rise together. She shares her entrepreneurialexperience and the mentors who helped her succeed through guidance, kindness, and support. Jodi encourages women to use their voice and offers strategies for women to get behind each other and provides examples of what the power of being a woman really looks like.

PERSISTENCE: The Power To Create Change

odi shares her “aha moment” and discusses what she never anticipated while launching a socially responsible product; the long road ahead of her, the hard battle she would fight and learning that her persistence, determination, and passion would serve her well. Jodi knows you don’t need to be a genius, have unlimited resources, or a giant team to create change. She encourages participants to take their best idea, step over fear, find courage, tap into their passion and persist when it becomes difficult.

BEYOND MAINSTREAM: Developing Courage And Leadership With A Mission-Driven Concept

 Jodi shares her entrepreneurial journey of challenging the status quo, achieving goals, and becoming a leader in breaking gender stereotypes. She discusses how to market for social good and the necessary combination of passion, determination, perseverance and grit needed to create change while running a successful business. Initially industry leaders dismissed her product because a sports doll was not mainstream. “Girls want fashion dolls,” she heard, over and over. Jodi was not convinced and knew mainstream ideas never create change. By 2015, she made significant strides, and her

product was launched in Walmart stores.

THE IMPORTANCE OF EMPOWERING GIRLS: If She Can See It, She Can Be It

Jodi empowers girls to realize their full potential. Research shows interests, ambitions, and skills can be shaped early on by media and toys, influencing everything from subjects they choose to study to the careers they ultimately pursue. Jodi inspires girls to break free from stereotypes and embrace their unique strengths and assertiveness.

Jodi Bondi Norgaard's Experiences

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Testimonials

”We were delighted to present Jodi as our Opening Keynote speaker at our recent Women in Insurance Summit Chicago. She was a perfect choice to open our event, brilliantly setting the scene, tone, and energy for the day with her empowering entrepreneurial story. Her candid reflections on the challenges she had to overcome and the breakthroughs she made along the way really resonated with our audience. She took the time to understand our audience and aims for the presentation and delivered a perfectly pitched keynote that delivered insights and actionable takeaways for our attendees. Jodi is an amazing changemaker and we highly recommend her as a keynote speaker for conferences and events focusing on business leadership, entrepreneurship, DEI, and women’s empowerment."

”Jodi Bondi Norgaard is an outstanding speaker that carries you through her entrepreneurial journey as a mother, wife, and businesswoman as a powerful advocate of truth and transparency. Her passion and unyielding determination to provide wholesome role models in the toy industry for girls provides hope to the generations that age-appropriate self-image and self-esteem are still alive and well. As an advocate for the advancement of women as leaders both professionally and personally, Jodi inspires and uplifts and is a true hero in her own right."

“Jodi immediately engaged the audience with the story of her entrepreneurial journey, with paths that sometimes ended and others that led to new opportunities. That resonated with all the entrepreneurs and leaders in the room. Jodi inspired all of us with her candor, humor and powerful messages for all leaders, regardless of gender. Her tenacity, ingenuity and proactive approach to pursuing her passion is an example all of us can follow in our professional or personal lives.”

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