Jodi Bondi Norgaard is an entrepreneur, author, feminist advocate, keynote speaker, consultant, and an expert in creating change and breaking gender stereotypes. She is the author of More Than A Doll: How Creating a Sports Dolls Turned into a Fight to End Gender Stereotypes (Post Hill Press, January 2025), which connects the dots from sexualized dolls, to the subtle damage inflicted on girls’ confidence, to implicit biases we hold about gender, to decisions we make as adults that prevent true gender equity.
Jodi is the founder of Dream Big Toy Company and the creator of the award-winning Go! Go! Sports Girls line of dolls, books, and apps for girls encouraging healthy and active play over beauty and body image. She is an activist pushing media and retail to do a better job portraying women and girls beyond stereotypes.
As a toy industry thought leader, Jodi serves on the White House Gender Policy Council collaborating on policy as it relates to children’s toys, content, and publishing. She is a DEIB consultant specializing in gender equality and spearheaded and co-chaired the first Toy Association DEIB Committee to expand play.
She has been featured on national media including The Today Show, The Real Story with Gretchen Carlson, Forbes, Upworthy, Parents, Shape, Self, Runner’s World, Advertising Age, Good Housekeeping, Chicago Tribune, New York Times, and Huffington Post. In 2016, she was named by Women’s Running as one of 20 Women Who Are Changing the Sport of Running and the World. She is also a contributor to Ms. Magazine.
Jodi has been called, "A true hero in her own right." She shares her passion for social impact with audiences and illustrates how strong values can change an industry, even the world. She encourages individuals to think with a creative and innovative approach and to persist through adversity.
