Magie Cook

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Award-winning business leader and keynote speaker Dr. Magie Cook energizes audiences to face challenges at work and in life head-on to unlock hidden opportunities. Her presentations captivate, inspire, and motivate teams to discover their inner strength to overcome obstacles with using mind optimization strategies.


As a successful Latina businesswoman, Magie was the CEO and founder of Maggie’s All-Natural Fresh Salsa’s & Dips, a company that grew into a multi-million-dollar business within 4 years and distributed products across 38 states to major supermarkets such as Wal-Mart, Sam’s Club, Whole Foods, and many more.


Her personal journey to success didn’t come easy. From her childhood and throughout her young adulthood, Magie had to overcome a number of economic and business setbacks that forced her to get resourceful and look for other paths to reach her goals. This is her story.


Magie, whose birth name is Magdalena De La Cruz Cook Garcia, grew up among 68 other children in an orphanage in Mexico.


As a child, she taught herself how to play basketball and was selected to play on the Mexican National Team. However, she broke her collarbone and missed her opportunity.


She eventually was able to immigrate to America on a basketball scholarship at the University of Charleston. While there, she started to make fresh salsa for her friends. Word spread of her delicious recipe, she began to receive requests from professors and other staff for a batch.


After graduating from university and when she was struggling to find a job and make ends meet, she became homeless. A friend later entered her in a Fresh Salsa competition for the State of West Virginia.


Magie won the contest unanimously. She was gifted $800 to start her business, and the beginning stages of Maggie’s All-Natural Fresh Salsa & Dips was born.


As a new college graduate with limited resources and business experience, Magie took the $800 and made a rough business plan.


Through perseverance, a lot of passion, and an inner drive to keep going despite many challenges that halted momentum, Magie cold-called hundreds of grocery stores and worked to expand the distribution of her products nationwide.


She learned first-hand the ins and outs of production, distribution, building a talented team, cultivating a positive company culture, driving sales, and consumer marketing, along with many other lessons that come along with growing a business.


In 2015, at the height of its success, her company sold with Garden Fresh to Campbell’s Soup for $231 million.


After Magie sold her company, she shifted her focus toward giving back to the community that helped raise her.


She returned to Mexico to serve as the US Program Director of the Give New Life Orphanage, where she grew up. During her tenure, she focused on the generational problem of human sex trafficking, and lead a team to help rescue 31 Mexican children from the Cartel and sex trade.


Today, Dr. Magie shares her story with corporate audiences and teaches them the research-backed strategies she uses to stay mindful and build resilience during times of change.


As an inspirational keynote speaker, business expert, and author, Dr. Magie has spoken to many Fortune 100 and 500 companies to show their leaders how to leverage their personal strengths to discover opportunities for growth.


Speaking Topics - 


Mindset With Magie: Uncover the power of emotional intelligence to re-energize your team and help your leaders break the mindset barriers that prevent their true potential.


You are what you think.


In this powerful keynote, Magie shares what it takes for team members to create a permanent mental shift for success, how to uncover and leverage their ‘why’, and how they can visualize their journey into the future.


Using research-based studies rooted in psychology and language, Magie skillfully weaves practical mental strategies with how she’s integrated these into her life experiences.


Leadership and teams who understand the potential for greatness lead to organizations that have happier employees, greater productivity, more creativity, and stronger leadership.


Program Takeaways - 


As a result of attending this program, attendees will:

  • Learn Magie’s techniques for creating a mindset shift when times get tough
  • Researched-backed examples of how mindset can make or break success.
  • Feel inspired by Magie’s against-the-odds story and reflect on their own journey.
  • Take greater accountability for their performance in their organizations and their personal life.


Overcome Any Adversity & Discover Your True Potential: Improve team trust, productivity, accountability, and performance while you build a stronger culture of excellence.


Great Leaders Think Outside The Box


One of the most powerful qualities that set apart great leaders is their ability to shift their mindset in the face of obstacles. If something is not working, they persevere and change their approach 1000 times until they achieve their ultimate outcomes.


In this signature keynote, Magie takes the audience on an inspirational journey through stories of how she was able to overcome a seemingly insurmountable number of personal and professional obstacles to create her multi-million-dollar salsa company.


Through real-life examples, the audience will laugh, cry, and most importantly, learn about the tools and strategies Magie employs when she meets challenges.


When leaders adopt these practices, it leads to increased team trust, more creative thinking, and a higher capacity for dealing with change.


Program Takeaways - 


As a result of attending this program, attendees will:

  • Develop a more positive and productive response to challenges.
  • Use research-backed mindfulness techniques to get motivated and stay focused.
  • Take the time to uncover their purpose, contributions, and end goal.
  • Take responsibility for their role as a leader to their team, clients, and organization.


Together We Rise: Break down barriers and self-limiting beliefs to truly harness the power of diversity while you build a stronger culture of excellence.


Create a Culture Where We Do Great Things Together


In today’s rapidly changing world, organizations that prioritize diversity, equity, and inclusion (DEI) are better equipped to adapt and succeed. This keynote, led by Magie Cook, an LGBTQ+ Latina who overcame adversity to achieve the “American Dream” and build a multimillion-dollar company, delves into the benefits of embracing DEI in the workplace. Drawing on her personal experiences of navigating different cultures and leveraging her skills, Magie shares key insights and strategies for creating a culture of mindfulness and inclusion in your team.


Program Takeaways - 


As a result of attending this program, attendees will:

  • Learn how to break down self-imposed barriers and achieve greater success together.
  • Gain the tools to reframe differences as assets and build greater trust.
  • Understand the benefits of promoting a culture of mindfulness and inclusion in the workplace.
  • Develop a more positive response to organizational changes using mindset techniques.

Magie Cook's Experiences

Virtual In-Person
Virtual In-Person

Payment Terms


Two Standing Ovations!! I have never before shed a tear or laughed so hard at a commencement speech, nor have I ever seen a commencement speaker get two standing ovations!!

Rick F. Business Professor, The University Of Charleston

One of The Best Keynotes Wow! Even though I heard you speak before, you still blew me (and us) away! Yours was one of the best keynotes in the 20 years of our conference. Thanks for sharing your story.

Ross Gibson Chief Of Operations, The Richards Group, SHRM Twin State Conference

A Refreshing & Welcome Change. Your story was funny, ironic, engaging and your success was a testimony to your in venerable spirit as a businesswoman. You were a refreshing and welcome change. Voices like yours need to be heard by our industry.

Rick McClintock VP, JPMorgan Chase

Hit of the Conference. Magie is in high demand. She was the hit of the conference. Everyone was talking about her.

Marianne Keehan Vice President, TD Bank

Brought Down The House. She brought down the house today. Everyone absolutely loved it and raved about it. EVERYONE!

Del Weston President, Hollywood Dreams International Film Festival
  • What is your favorite quote? Your Purpose Is You!
  • Are there any moments that stand out as having a significant impact on your career? The death of my father
  • Outside of your profession do you have any hobbies/interests? I love to work, my work is a hobby.
  • Who do you look up to as a mentor and why? I've never had a mentor.