Marcus Sheridan

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences.

Forbes named Marcus “One of 20 Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more.

As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book”, and Forbes listed it as one of “11 Marketing Books Every CMO Should Read”.

Speaking Topics - 

THEY ASK YOU ANSWER: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Customer

• How companies must evolve their sales and marketing departments (and their priorities) to meet the expectations of informed digital customers
• The very specific types of content today’s buyers demand to see (and learn about) on a company’s website – and how to effectively address these subjects as a business to gain their trust
• The role video and visual will play on the buying process moving forward and how companies can effectively embrace this critical medium
• The power great content can have when used intentionally in the sales process, and how sales teams can revolutionize their sales process when it’s applied correctly
• How customers are demanding more of a “seller-free” sales experience on the front end of the buying process
• The up-and-coming trend of “self-service” – and how companies can effectively integrate it with their customer website experiences

QUESTION FIRST FOR LEADERS: A Transformative Approach to Workplace Conversations for Leaders, Managers, and Team Members

• Develop the confidence to handle any difficult conversation, statement, or moment in a way that builds positive momentum and trust (without flinching or losing your ability to control the situation).
• Learn how to create a culture of leadership development throughout your entire team, rooted in a communication framework that builds these skills naturally.
• Understand how to ask incredibly effective questions that immediately get to the “core” of the issue while building stronger relationships in the process.
• Become more aware of “what could cause this conversation (with a team member, customer, etc.) to go poorly” and learn how to get in front of such issues.
• Know what it takes to consistently generate “light bulb moments” and breakthroughs with everyday team conversations and meetings.

QUESTION FIRST FOR SALES TEAMS: How to Become a Transformational Sales Communicator to Earn More Trust, Win More Deals, and Be Seen as a Trusted Advisor

• Learn how to respond to any question (positive or negative) from a prospect in a way that shows confidence and builds trust.
• Clearly identify “what could go wrong” before sales meetings and learn how to get in front of these issues, doubts, and objections before they are ever allowed to occur.
• Understand the difference between effective and ineffective questions with prospects.
• Earn trusted advisor status by asking deeper questions that induce major “light-bulb moments” with prospects and customers.
• Discover how to masterfully lead a sales call while also helping the prospect feel fully engaged, heard, and understood.
• Remove habits that are diminishing your team’s authority.

THE TRUST GAP: How to Overcome Buyer Hesitation, Build Advocacy, and Cultivate Trust in a Skeptical World

Key Takeaways Include:

The Psychology of Trust: Gain a deep understanding of the cognitive processes and emotional factors that influence consumer decision-making, and learn how to use this knowledge to build trust and credibility.

Storytelling for Impact: Discover the power of storytelling in shaping consumer perceptions and fostering emotional connections that resonate with your target audience, ultimately inspiring trust and loyalty. Building

Blocks of Trustworthiness: Uncover the essential components of trustworthiness, including transparency, reliability, and empathy, and learn how to integrate these elements into your marketing and customer service strategies to create a solid foundation of trust with your consumers

THE AI ADVANTAGE: Practical Ways to Explode Marketing, Increase Sales, and Win Trust in the AI Era

• Learn where AI is headed and what this means for businesses on a global scale
• Understand the need to become “AI Friendly” now -- so as to become familiar with its use cases in their business
• Discover specific ways to integrate AI into their day-to-day marketing and sales activities -- from content creation to idea generation, and more.
• Learn how to use AI to create a world-class user experience online, driving dramatically more leads and revenue.