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Mark Coopersmith

Berkeley Professor | Silicon Valley CEO | Author "The Other 'F' Word" | Turn failure into innovation & resilience

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MARK COOPERSMITH is a Silicon Valley entrepreneur, Fortune 500 executive, investor, educator, and author. He has spent more than three decades founding, investing in and building high growth businesses ranging from Silicon Valley startups to global enterprises. He draws on those experiences teaching and in keynote talks and programs at UC Berkeley and around the world. For the past 20 years, Mark has taught entrepreneurship, innovation and leadership at UC Berkeley and around the world. Mark is known for linking theories and frameworks from his work at Cal with real-world examples, tools and techniques, and intensive hands-on activities. These are the types of insights contained in his best-selling book – co-authored with John Danner - “The Other ‘F’ Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work.”

 

Mark’s entrepreneurship students and teams have launched more than 100 ventures in sectors as varied as machine learning and AI, web services, consumer electronics, medical devices, education, cancer research and fashion. Mark is also an active startup investor, and a limited partner in five early-stage venture capital funds, and a founding member of UC Berkeley’s SkyDeck Accelerator. 

 

As an executive and entrepreneur, Mark has founded and led businesses ranging from corporate startups to global divisions for companies such as Sony, has built successful new ventures (his e-commerce company WebOrder is now owned by Alphabet’s Google), and sits on a number of boards. He’s led executive programs with leaders at Google, IDEO, IBM, Salesforce, Genentech, Disney, Airbus, Wells Fargo Bank, Daimler Benz, and Samsung, along with numerous conferences and keynote speeches. Mark is quoted in The New York Times, Wall Street Journal, USA Today, and Economist; and on media outlets ranging from CNN to Fox News to NPR. Mark earned his BA and MBA degrees at UC Berkeley. He lives in Marin County with his college sweetheart, with whom he has two children, and enjoys mountain biking, skiing, tennis and cooking.

Speaking Topics

The Toolset, Skillset And Mindset Of Great Entrepreneurs (How We Teach And Practice Entrepreneurship In Silicon Valley)

More world-changing startups are launched in Silicon Valley and the San Francisco Bay Area than anywhere else. This region is the acknowledged global epicenter of entrepreneurship and innovation. What is it about Silicon Valley entrepreneurs and innovators – and other great entrepreneurs around the world – that sets them apart?

In this interactive and entertaining talk, I explain and demystify entrepreneurship in general, and especially what successful entrepreneurs do, how they do it, and how they think. I reiterate the imperative for innovation in a time of rapid change, volatility, and global competition. 

We explore a typical startup life cycle, including concepts such as the “valley of death” and “crossing the chasm.” 

Unlocking Innovation And Growth In The Enterprise: Three Keys To Successful Corporate Entrepreneurship

Is it possible to operate nimbly and entrepreneurially to pursue new business opportunities, and drive innovation and growth, inside complex large enterprises? The answer is a resounding “yes!” In this talk I share high level frameworks (my “Three Pillars” addressing strategy, stakeholders and execution) along with practical tools and examples to help you accomplish your objectives.

Building on my personal experiences as a startup CEO (Google owns an e-commerce platform I led), Fortune 500 executive and corporate entrepreneur (EVP and division founder at Sony), along with 15 years teaching entrepreneurship at UC Berkeley and around the world, I share frameworks, strategies and tactics to act and succeed entrepreneurially inside a large organization. I also introduce a number of specific tools and activities to help improve your odds of entrepreneurial success, fast growth, and value creation.

The Other “F” Word – Putting Failure To Work

Even in Silicon Valley, many more startups and innovations fail than succeed.


None of us like to fail. But a select few of us have cracked the code, creating a more productive relationship with the other “F” word. Join this exclusive group of successful “failure-savvy” leaders.


The San Francisco Bay Area and Silicon Valley are the global epicenter of entrepreneurship, innovation. Billion-dollar startups bloom, and entire industries are disrupted. Yet, even in Silicon Valley, many more startups and innovations fail than succeed. My UC Berkeley colleague John Danner and I have investigated this phenomenon for years. We have taught classes on it, written about it, and given many talks on this topic. This work was ultimately synthesized in our Amazon bestselling book: “The Other ‘F’ Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work” (Wiley, 2015).

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