Matt Dixon

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Matt Dixon is a Founding Partner of DCM Insights, the customer understanding lab. 


A noted business researcher and writer, he is a sought-after advisor to leadership teams around the world. 


Matt is best known as the co-author of four of the most important sales and customer experience books of the past twenty years, including The Challenger Sale, which has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He is also the co-author of the customer experience blockbuster, The Effortless Experience: Conquering the New Battleground for Customer Loyalty. His latest book, The JOLT Effect: How High Performers Overcome Customer Indecision, debuted in September 2022. 


Matt is also a frequent contributor to Harvard Business Review on topics ranging from sales effectiveness to customer experience strategy. 


He holds a Ph.D. in political economy and lives in the Washington, DC, area with his wife and four children.

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