Melissa Agnes

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Melissa Agnes is an international expert, thought leader, and visionary in the field of crisis management. She is the founder and CEO of Crisis Ready Institute, a public benefit corporation providing training and certificate programs to professionals that better protect people, brands, the environment, and the economy in times of crisis. She is also the bestselling author of Crisis Ready: Building an Invincible Brand in an Uncertain World. Melissa has worked with global players like NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, luxury brands, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, and many others. A selection of Melissa's keynote offerings includes:


Building an Invincible Brand in an Uncertain World

  • Prepare for what you need to expect, deal with, and overcome when things go wrong
  • Learn ways to exceed stakeholder expectations when it matters most
  • Discover techniques to empower your team to make smart decisions that are focused on stakeholder experience and relationship-strengthening
  • Identify the difference between an issue and a crisis, and respond appropriately in real-time
  • Discover the roadmap to both operational and brand sustainability


Choosing Your Lens: Transforming Issues into Opportunities

  • Discuss the powerful advantages of effective, daily issue management in support of the brand’s longstanding reputation
  • Help participants clearly define the difference between an “issue” and a “crisis”, in order to establish effective strategies for appropriate real-time response
  • Demonstrate techniques for auditing the organization’s current mindset to identify unique ways to empower and reward the right lens in every situation
  • Provide best practices for effectively responding to viral issues in real-time, in a way that increases trust and credibility for the brand


Strengthening Your Crisis Leadership Skills

  • Strengthen your and your team’s Crisis Ready skills
  • Discover the secrets to rising as a leader amidst challenge, change, and adversity
  • Learn how to transform real-time challenges into real-time opportunities
  • Acquire the strategic foresight necessary to stay ahead and thrive forward

Melissa Agnes's Experiences

Virtual In-Person
Virtual In-Person

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