Roland Rust

Add to wishlist Request More Information Book An Experience

Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of the Center for Excellence in Service. He is also Visiting Chair in Marketing Research at Erasmus University (Netherlands) and International Research Fellow of Oxford University’s Centre for Corporate Reputation (UK), as well as VP of Publications for the European Marketing Academy. His lifetime achievement honors include the AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award, the EMAC Distinguished Marketing Scholar Award, Fellow of the INFORMS Society for Marketing Science, the Paul D. Converse Award, Fellow of the American Statistical Association, as well as the top career honors in service marketing, marketing research, marketing strategy, and advertising, and honorary doctorates in economics from the University of Neuchatel (Switzerland) and the Norwegian School of Economics.


He was one of the inaugural honorees in the American Marketing Association’s Marketing Legends video series, and one of the inaugural AMA Fellows. He has won best article awards from five different journals, including four best article awards from the Journal of Marketing, as well as the Berry/AMA Book Award for the best book in marketing. He served as Editor of the Journal of Marketing, founded the annual Frontiers in Service Conference, was founding Editor of the Journal of Service Research, and served as Editor of the International Journal of Research in Marketing (IJRM). He has consulted with many leading companies worldwide, including such companies as American Airlines, AT&T, Comcast, Dow Chemical, DuPont, Eli Lilly, FedEx, Hershey, Hewlett-Packard, IBM, Lockheed Martin, Microsoft, NASA, NCR, Nortel, Procter & Gamble, Sears, Sony, Starwood, Tata, Unilever, and USAA. A national class distance runner in his collegiate days, he has been inducted into the DePauw University Athletic Hall of Fame. He has coached one age group world champion and several age group national champions in track and triathlon.

Roland Rust's Experiences

Virtual In-Person
Virtual In-Person

Payment Terms

  • What is your favorite quote? "Work like you don't need the money. Love like you've never been hurt. Dance like nobody's watching." -- Satchel Paige
  • Are there any moments that stand out as having a significant impact on your career? Meeting my co-author and wife, Ming-Hui Huang, an information systems professor, was an important turning point, because it made me even more focused on the impact of technology.
  • Outside of your profession do you have any hobbies/interests? I was a record-setting distance runner who has been inducted into the DePauw U. Athletic Hall of Fame. I am also a successful coach in running and triathlon.
  • Who do you look up to as a mentor and why? My former Dean, Howard Frank, showed me how to be strategic and tough, yet empathetic. I aspire to his level on all counts!
  • Is there anything else we should know about you? I am one of only four people who have won the top academic honor from both the American Marketing Association and the European Marketing Academy.