Sadaf began her journey in 2016 as the first ever Persian beauty influencer in the world. This led to the rapid growth of a cult-following on all her social channels. Her hard work began to pay off 3 years into her career in 2019 when Forbes crowned her as the #1 most influential beauty influencer of luxury cosmetics, and the 2nd most influential beauty influencer in the WORLD, right under James Charles.

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