A poor upbringing in one of the roughest areas of Chicago didn't stop Victor from earning a B.S. in Electrical Engineering, an MBA, and building a 20-year career as a top sales executive and CEO of Force, Inc, a multimillion-dollar high-tech company. Before becoming CEO of Force, he was President of Global Sales and Marketing for NewWorld Florida Data Center, a $420M company. As Vice President of International Sales for ADC Telecom, a $3B Fortune 500 corporation at the time, he was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management. Combining knowledge gained from these experiences with his motivational, action-oriented approach has made Victor one of Engage’s most sought-after speakers on sales influence and persuasion.
Victor has authored 14 books on sales and motivation. His most recent book, Mastering the Upsell, focuses on increasing your revenues by selling more to prospects or existing clients. He is also the founder of SalesVelocityAcademy.com, an online sales training platform with over 60 courses. These are very popular with Engage clients, who select them as add-ons to keynotes to continue Victor’s education and influence after he leaves the stage.
Victor has shared the stage with top business speakers like John Maxwell, Daymond John (Shark Tank), Paul Otelini (CEO of Intel), John May (CEO of FedEx Kinkos), and many more. He has also had the opportunity to share his message on sales and motivation around the globe: Europe, Asia, Saudi Arabia, Australia, Latin America, the Middle East, China, United Arab Emirates, and South Africa.
It’s not what you buy but how you sell. This sales motivation keynote is loaded with research and studies on influencing the buying process and increasing buyer satisfaction. Victor explains why outdated techniques don’t work anymore and shares new research-based, actionable strategies and mindsets that produce success in today’s market. Learn how to position your product by framing the context of the conversation, and find out how to reduce buyer resistance and gain their acceptance by employing simple strategies and tactics. Victor’s signature keynote is chock-full of knowledge and motivation.
Reducing Buyer Resistance
Victor shows you the steps to overcome a buyer’s ‘switchover’ fear, shape a path to change, and reduce decision friction. In this keynote, you’ll learn how to position a new product’s value and present a compelling reason for the change. The key lies in going beyond price by increasing their confidence in having to change and reducing the fear of change itself. Victor’s dynamic presentation helps audiences through two of the biggest challenges facing salespeople today: getting clients to either try your product or service for the first time or switch over to your product or service from a competitor’s.