The Top 5 Ways Engage Helps Market Your Event
- By Declan McManus
- Nov 25, 2019
Engage is a platform that completely digitizes the process of booking talent for a custom experience, but the platform also does so much more. One of the things that is most unique about Engage is how easy it makes it for talent to execute and promote their own pop-up event. Getting booked for a speech requires a lot of waiting around and hoping for the phone to ring. If you have a big following, why are you waiting for that? You can utilize the Engage team and platform to develop and execute incredible pop-up events and sweepstakes. As long as your target event date is at least 4-8 weeks away, Engage can make it happen. Let’s take a look at the top 5 ways Engage helps you develop and execute your pop-up event.
Developing Something Unique and Creative
One of the keys to creating a well-attended event is doing something unique and creative. A Q and A is great, but if you are able to do other things, the Engage team will help you think beyond that. For example, many of our talent is into gaming. Engage can help you put together and execute an event where you get to game with your fans. Instead of a traditional Q and A, gaming is a fun, engaging way to connect with your fans, and a unique selling point that can set your event apart. We have also worked with talent who enjoy cooking, riding electric scooters, flying drones, and more. The first thing the Engage team asks is “What do you like doing”. Once you have answered that question, we get to work creating something unique based around your passions. The more excited you are about the event, the more excited you’ll sound when promoting it, and the more excited people will be to attend.
Finding a Venue (often for free!)
For many events, securing a venue is a hassle and a significant cost. The Engage team helps vet and call potential venues that can accommodate your event. After that, we work to ensure that the venue is given to the talent, often free of charge, in exchange for promotion. It truly is amazing what you can get if you just pick up the phone and ask. There has yet to be a single event we have done where we have not been able to get a venue for free. Engage has several great relationships with venues around the country, but even if we do not, we won’t hesitate to pick up the phone and cold call!
Social Media Promotion
The people most likely to pay for tickets to an event are your fans. The best way to reach your fans is through authentic, engaging, social media posts. Engage will provide you with graphics for the event as well as suggested social copy, and video scripts. Our social copy isn’t cookie cutter, it is custom for each event. We look through your past social posts so that we can develop content that is authentic and entertaining to your following. We even provide good hashtags and accounts to tag in your post. Social media is essential, and we cover every detail. The key to good social media content is to always have graphics and videos with your content. We make sure all of that is readily available to you. On top of that, we also provide a post schedule so you know when to post and make sure the word gets out without overwhelming your fans. Engage supports everything the talent posts by reposting and publishing on our own twitter and instagram channels.
Engage will run email and social marketing campaigns targeting potential consumers
As valuable as social media is, not all of your fans will have it. We spend a lot of time with you analyzing who the target market is for your event and how to target those buyers. For example, if you are a baseball player who wants to do a skills session, we will target youth teams and leagues in the area, pull emails, and begin outreach encouraging them to attend and spread the word. We will also reach out to those teams and leagues on social media and ask them to help promote and get the word out for your event. The Engage teams knows that it takes more than one email or direct message to get a sale, so we stay persistent. We make sure to follow up with all potential leads. The more times people here about your event, the more likely they are to buy tickets. People are also incredibly last minute, so Engage makes sure to do thorough follow up to augment your social posts and outreach in the days leading up to the event.
Engage will help ensure your event runs smoothly
For many larger events, the Engage team is on-site to handle check in, audio, and all other necessary event logistics. In the event that we are not, we will provide you with a list of attendees, the point of contact for the venue, and a run of show for how we think the event should flow. We want to make your event so smooth, that you feel your only responsibility is to show up and be yourself!
A pop-up event is an amazing and incredible way to engage with your fans and make some money while doing it. Instead of waiting for the phone to ring, you can make money doing something you enjoy. Whether it is helping brainstorm ideas, finding a venue, providing social media assistance, running email marketing, or providing day of support, the Engage team is here every step of the way to make your event as successful as possible. To learn more about the power of Engage’s platform and to view past events, visit www.letsengage.com or reach out to info@letsengage.com with any questions.
