Brian Berger

Brian Berger has talked to the biggest names in sports and business over the past two decades on Sports Business Radio. He has extracted incredible insights from business leaders such as Mark Cuban, David Stern, Adam Silver and Jeanie Buss; elite athletes such as Maria Sharapova, Damian Lillard, Cal Ripken Jr., Jaylen Brown, Greg Maddux, Sue Bird, Abby Wambach and Emmitt Smith; and coaches such as Erik Spoelstra and Pete Carroll. Berger shares the common denominators for championship-level success that will benefit your organization.

Brian Berger worked for the NBA’s Portland Trail Blazers from 1992-1998. During that time, he built relationships with executives and athletes who typically provide little to no access. Berger left the Trail Blazers and parlayed those relationships into building blocks for his award-winning podcast Sports Business Radio and his prestigious annual conference, Sports PR Summit, that attracts the biggest names in sports and business. Berger shares the recipe for the art of building relationships and earning trust, especially with people who are very guarded and let few into their inner circle. Through social networks like Linkedin, many people think they are connected. But building long lasting and authentic relationships goes beyond social networking. Berger tells you how to build REAL relationships with those inside and outside of your organization.

Organizations are tasked with telling the stories of their products, corporate leaders and community impact. Brian Berger is a longtime strategic PR leader who has helped his clients tell their stories for nearly 3 decades. He also receives story pitches from organizations who want their spokespeople to appear on Sports Business Radio - so he knows which stories resonate and which story pitches get deleted from his inbox. Berger shares what makes for a memorable and compelling story - from the elements needed to build the story to the places to showcase the story once it is packaged. Every organization has dozens of stories to tell every day and Berger will help your organization become master storytellers and gain a wider audience.

Many business people sit down for a meeting or interview with little to no prep. They wing it. This is a big mistake and a missed opportunity. As the Host of Sports Business Radio, Brian Berger spends hours preparing for interviews with the biggest names in sports and business. He is speaking with people at the TOP of their industry and who know what it is like to be prepared. How does Berger meet their elite level of preparation? He shares his secrets that will help you when it comes to preparing for any meeting, job interview with prospective employee candidates or even if you are going to be interviewing someone in order to tell their story on your corporate social media platforms.

As the longtime Host of the award-winning Sports Business Radio podcast and a longtime strategic PR consultant, Brian Berger shares the recipe for developing a podcast that will showcase your company’s leadership and positive stories. The podcast will humanize your leaders so that they become more relatable to employees, position your employees as thought leaders and tell the stories of your organization's business and community successes. From the tools needed to launch your podcast, to the cadence for the podcast, to the people who should appear on your podcast, to which platforms to share your podcast on, Brian Berger will reveal the secrets that have led to Sports Business Radio being the longest sports business podcast ever - and how these secrets can be used for your own podcast. Lastly, Berger will also share how appearing on someone else’s podcast can be utilized as a PR tool for your corporate leaders and to get your company’s news out.