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Brittany Hodak

Customer Experience Expert and Author of Creating Superfans

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Book Brittany Hodak

Brittany Hodak is an award-winning author, entrepreneur, and customer experience expert who helps businesses turn customers into superfans. Her SUPER Model™ framework has empowered thousands of employees across organizations to transform customers’ apathy into advocacy.

 

When her debut book, Creating Superfans, was released, Forbes declared: “If you have customers, you need this book. Period.” A recognized authority on customer experience, Brittany has authored more than 350 articles for top media outlets, including Success, Adweek, and Inc.

 

As an entrepreneur, Brittany founded and scaled an entertainment agency to eight figures, collaborating with global icons including KISS, Taylor Swift, and Dolly Parton. She created 250 unique collectibles, which collectively sold over 10 million copies worldwide and won dozens of awards. Her work even landed her on Shark Tank, where she received four investment offers.

 

Brittany’s agency clients included Walmart, Disney, Amazon, and Johnson & Johnson, among other Fortune 100 brands. She was the first Chief Experience Officer at Experience.com and previously led marketing initiatives at Sony Music.

Speaking Topics

Creating Superfans: How To Turn Customers Into Lifelong Advocates

For General Sessions/Entire Organizations

 

We’re living in an Experience Economy. Customer experience, or CX, drives over two-thirds of customer loyalty; that’s more than brand and price combined. This keynote shows why every member of a team is in the Experience Department and offers a memorable, proven five-step framework to attract — and keep! — superfan customers.

 

AUDIENCE TAKEAWAYS:

  • Why the best marketing on the planet doesn’t cost anything
  • How to consistently elevate ordinary customer moments into extraordinary ones
  • Why superfans are the key to thriving businesses now and in the future

From Commodity To Category Of One: How To Immediately Boost Your Reputation, Referrals, And Revenue

For Salespeople, Sales Leaders, and Entrepreneurs

 

Why should your prospects choose your choice over every other available option? If you can’t answer that question clearly and confidently, prospective customers definitely won’t be able to. Brittany talks closing deals with Walmart, Disney, Dolly Parton, and many more to help sales professionals answer a potentially-billion-dollar question: Why do you deserve superfans?

 

AUDIENCE TAKEAWAYS:

  • Why the most effective sales tool in human history has worked for millennia
  • How to make commodity factors like pricing and timing much less relevant to customers
  • What to change today to immediately improve sales performance

The Future Of Customer Experience: How AI Is (And Isn’t) Transforming CX

For Future-Focused Leaders

 

It’s not a matter of if your customers’ expectations will demand more generative AI solutions for CX, but when and how. In this interactive and eye-opening keynote packed with case studies and hyper-actionable tips, Brittany sheds light on how AI will (and won’t) fundamentally transform customer, employee, and executive experience.

 

AUDIENCE TAKEAWAYS:

  • How to use AI to enable hyper-personalized interactions for their customers immediately
  • Which tasks they should never perform again without AI, period
  • How to use AI to better predict customer and employee needs and behaviors

Brittany Hodak's Experiences

EXPERIENCE DETAILS

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Virtual In-Person

Experience Details

Virtual In-Person
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Testimonials

“We were thrilled to have Brittany Hodak as the keynote speaker for our annual Rhea Lana’s Franchise Owners conference! Her likable and relatable demeanor resonated deeply with the attendees. Her keynote speech and workshop sessions were both engaging and impactful. Brittany inspired the franchisees with fresh ideas and perspectives, leaving them motivated and excited about the future of their business!”

“Brittany Hodak's presentation at our 2023 convention was unforgettable. Her book Creating Superfans struck a chord with our franchisees, who still discuss her insights today. With her infectious smile and engaging personality, Brittany effortlessly connected with everyone she met, leaving a lasting impression.”

“Brittany Hodak is One in a Million! She has everything you need to make your meeting or event “5 star” worthy. Great knowledge, excellent delivery and takeaways you can begin to implement today. She is organized, fun and a joy to work with. Book Brittany- You’ll be a Superfan!!”

"Brittany spoke at our real estate event in January and you could actually see agents’ wheels turning. They were frantically jotting notes, engaged and entertained. The workshop she did with our agents in the morning was one of my favorite sessions at the entire event. Her name in our speaker lineup also gave us a huge boost in registrations. I am beyond grateful that we could make it work for her to speak. She took our event to the next level."

"Brittany was hands down the best speaker that I have worked with. She was organized and approachable from the first interaction. During her presentation, it was clear that she did research on our company and was exceptionally prepared. The audience loved her storytelling and are still talking about creating superfans months after experiencing her presentation."

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