If you don’t think of sales as an honorable profession, you haven’t read Catherine Brown’s new book: How Good Humans Sell: The Proven Path to B2B Sales Success. Released in May 2021, the book combines best sales practices with social psychology principles. It can be used in combination with other sales training programs to help sales professionals overcome the hesitation that keeps them from closing more businesses. A veteran of 25+ years of B2B (business-to-business) selling, Catherine understands what it means to start and build a business during challenging times. She launched her first sales consulting firm in 2003 and now runs the sales training firm, ExtraBold Sales, where she coaches others to sell with confidence. Her sales system includes psychology research that gets at the heart of why people don’t sell effectively. She also trains on the reasons people buy (it’s not what you think!). Her process helps business owners take the frustration and worry out of business development so they can close new businesses without wasting money on one-size-fits-all sales training. Catherine lives in Texas with her family and she enjoys reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. All of her experience in the business world led to her being appointed as the president of the National Business Development Association. She has a BA from Rice University and is StoryBrand Marketing trained.
