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Darren Shaw

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Darren is the founder of Whitespark, and a sought after expert and speaker in local search marketing. Through his extensive research, writing, and speaking, he’s been teaching business owners, marketing managers, and agencies how to rank at the top of Google’s local map-pack for over 14 years. His annual survey, The Local Search Ranking Factors, is regarded as the #1 resource in the local search industry to understand what drives Google’s local rankings.



Darren founded Whitespark in 2005 as a web design and development company, where he discovered his passion for ranking small businesses in the local results. In 2010, he decided to go all-in on local search and he shifted the company’s focus to local SEO software and services. Today, Whitespark has grown into one of the most well-known and respected local search companies in the world, with over 150,000 customers and 35 employees.



As a web expert for over two decades, Darren is a total nerd about everything local SEO. He has a unique ability to simplify and explain complex local search marketing topics in a way that anyone can understand and immediately apply. Darren is a regular contributor to search marketing publications and loves to share his knowledge at conferences, webinars, and podcasts across the globe. He prides himself on providing actionable advice delivered with some good ol’ Canadian charm and humor.

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