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David Cottrell

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Speaker and author David Cottrell has created a legacy of leadership excellence. During his three decades of leadership experience in corporate America, David lived through the obstacles, frustrations, and issues today’s leaders face. The best-selling business author of more than 30 highly acclaimed books, David has been a featured expert on television and has shared his leadership philosophy and lessons with more than half a million managers and leaders worldwide. He is currently President & CEO of CornerStone Leadership Institute, one of the nation’s largest management and leadership resources publishers.


David has walked in leaders’ shoes. He started his career as one of the youngest sales managers in the history of Xerox Corporation. After a decade with Xerox, David joined FedEx, where he was elected to the President’s Club multiple times. To this day, David is the only person to have been chosen District Manager of the Year for two consecutive years. In sales and executive management positions with FedEx and Xerox and the successful turnaround of a Chapter 11 company, David created a legacy of leadership excellence. David’s tremendous leadership achievements resulted from his deep belief that he could expect the best from people by investing in them. His wisdom and sincerity come from one who has “been there.” David’s depth of knowledge and experience make for content-rich learning experiences that few other speakers can match. 

 

David now puts his proven leadership skills into practice at CornerStone Leadership Institute. CornerStone’s mission is to provide affordable people-development tools to anyone aspiring to be a leader in their field. Their reach has extended globally to more than 15,000 businesses, associations, government agencies, and educational institutions.
 
As a speaker, trainer, and facilitator for many of today’s most successful organizations, David’s presentations have an immediate and long-lasting impact. His leadership philosophy and lessons have become the guiding force for some of the top companies today. Laced with energy, humor, and audience engagement, his presentations provide practical tips that attendees can use daily. Past clients include Walmart, Southwest Airlines, ExxonMobil, Macy’s, Yum! Brands, ClubCorp, Cigna Healthcare, Duke Energy, Land’s End, Aflac, Raytheon and the Social Security Administration. These groups will tell you that David changed not only their perspectives, energy levels, and attitudes but also their lives.


With over three million copies of his books in print, David is best known for authoring the ground-breaking, best-selling books Monday Morning LeadershipMonday Morning MentoringTuesday Morning Coaching, and LeaderShift: Doing Leadership Everyone’s Business. His books have been adopted by organizations in numerous countries as trusted leadership training tools. In addition to a wealth of information on leadership, his book and presentation topics include success principles, coaching, accountability, communication, sales, customer service, presentation skills, and time management.

Speaking Topics

Monday Morning Leadership: 10 Principles To Becoming A Great Leader

What would the impact be on your organization if every one of your leaders spent dedicated time with a mentor? Now they can. In this program based on his best-selling books, Monday Morning Mentoring and Monday Morning Leadership, David delivers up to 10 key success principles that equip leaders to confront and overcome their daily “people” challenges. This program will help veteran and novice leaders alike: 
  • Accept responsibility and maintain focus to influence the organization positively.
  • Discover the need to escape from "management land" to get in touch with and motivate their teams.
  • Learn how to “hire tough” and retain your good employees.
  • Expand their learning zones to make continuous improvement a priority.
  • Reinforce that integrity is the most critical leadership quality.
  • Gain workable strategies to improve communication and get the results needed.

The First Two Rules Of Leadership: Don’t Be Stupid. Don’t Be A Jerk.

Do your leaders want to do great things, but are overwhelmed with the complexities of leading? "Don't Be Stupid" and "Don't Be a Jerk" are the two greatest rules for leaders to achieve extraordinary results with class. Based on his latest book, Don't Be Stupid. Don't Be a Jerk, David Cottrell’s keynote is direct and simple: think your decisions through and take care of your team. It is grounded on solid principles that apply to businesses in every industry. If you are searching for a speaker who will provide your team with tried and proven techniques that improve employee morale, decrease turnover, improve results, and help them have much more fun leading, this is for you.

This keynote provides a clear path to increased results and higher job satisfaction for the leader and the people he/she is leading. The First Two Rules of Leadership: Don't be Stupid, Don't be a Jerk gives you the expert tips and techniques you need to treat your team with dignity and respect—so you can all enjoy the benefits of winning with class. After attending this presentation, your team will:  

  • Make smarter decisions and treat people with dignity at the same time.
  • Develop synchronization on your team to get everyone moving toward your goal.
  • Coach smart, deal with poor performers, and focus on what's really important.
  • Attack complacency, lead with confidence, and encourage positive performance.

David Cottrell's Experiences

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Virtual In-Person

Experience Details

Virtual In-Person
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Testimonials

"Everyone walked away from our meeting energized – not only with motivational thoughts, but also with practical tips that we can use in our everyday lives. Thanks for delivering more than what we were hoping for!"

"You wildly exceeded all of our expectations. We can honestly say that our company is stronger because of you."

"[David is] are a gifted speaker with a unique ability to take leadership principles which can be utilized on a daily basis and communicate them clearly and in a common sense manner."

"Clearly, the highlight of the day and the “difference maker” was the series you facilitated. Many participants were especially impressed by your ability to tie the qualities of successful leadership directly to our core values and philosophy. This approach resonated very well with our leaders."

"For several years we have used Mr. Cottrell’s book, Monday Morning Leadership, as the basis for our core leadership training program. We have purchased hundreds of copies of the book and the program has been so successful that our design approach for the class has been selected to be included as a case study in a new book … I hope that Dave will be pleased not only at our mentioning his book, but also that it has had such a positive impact on leaders across our organization."

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