Dawn has been coaching, mentoring, and developing the lifestyle, well-being and transition needs of Great Britain’s Olympic and Paralympic athletes for the last twenty years to ensure that the holistic needs of the person behind the performer are being met to enable people to thrive under the pressure of a life in the performance arena.
Dawn leads the national Futures strategy and programme delivery for the UK Sports Institute, ensuring that managing change, developing a person’s sense of purpose and identity alongside maintaining well-being is at the heart of the support provided to athletes as they transition or retire from elite sport.
She now uses these experiences, through her own business, WinWell, to help individuals, teams and businesses create sustainable well-being, transition, and coaching practices to ensure people feel cared for and supported during periods of significant uncertainty and change.
As a Google Resilience Speaker Bureau expert Dawn has been working with the Google Global Resilience People Operations team to deliver key Google themes and messages on resilience, change, transition, and well-being to their staff based in their EMEA regions.
She has also worked with the ATP Men’s tennis tour to help the organization understand what was needed from a global Player Care and Wellbeing role and led their recruitment process.
She has recruited, managed, developed, and mentored teams of performance lifestyle coaches, is a Mental Health First Aider, trained Executive Coach and Mentor, wife, mother, and a retired Saracens, Wasps, Harlequins and England women’s rugby player.



“Dear Dawn. I have just listened to your presentation. I found it inspiring, informative, and full of positivity. I loved it! I found your speech extremely insightful. Anyway, I just wanted to say thank you for sharing your experience.”
“Dear Dawn. I have just listened to your presentation. I found it inspiring, informative, and full of positivity. I loved it! I found your speech extremely insightful. Anyway, I just wanted to say thank you for sharing your experience.”