Denise Lee Yohn

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Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. 


Denise is the author of the bestselling books What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey/Hachette Books). 


With her expertise and inspiring approach, Denise has become an in-demand keynote speaker on building great brands and exceptional organizations. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including the International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands. 


News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues. 


Denise enjoys challenging executives to think differently about brand leadership in her regular contributions to Harvard Business Review, Forbes, and Smartbrief on Leadership, and has been a sought-after writer for publications including Fast Company, Entrepreneur, and Knowledge@Wharton among others. 


Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first-ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies. 


Outside of her professional roles, Denise counts hiking to Everest Base Camp, dancing with a professional ballet company, and solo-flying a helicopter as some of her greatest life experiences.

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“Not only inspiring but highly actionable”

Stephanie Gallo, VP Marketing, E&J Gallo

"Best speaker of the day...a fresh perspective."

Mike Fox Director, Global Vertical Marketing, Facebook

"Denise delivered an outstanding presentation to the 1000 participants to the STIMA Congress in Brussels. She translated her vision on what great brands do into ready-to-use tools and made her methodology very actionable. Her clarity, her enthusiasm and her passion made everyone feel like making her or his brand great."

Jean Cornet, Senior Director Deloitte / President, STIMA Congress

“Denise really took the time to understand our organization and our challenges. Her presentation was insightful and included many actionable tips for our teams.”

Eugenio Caballero, CEO, Sigma Alimentos Mexico

"You were our highest rated speaker as people loved the handouts, the stories and the passion with which you spoke."

Jay Walter, EO, Australia