Kelly Brinkman

Four distinct generations collaborate side by side, each bringing a unique set of attitudes, values, and work styles to the table. Strengthening your team requires a deep understanding of these inherent generational dynamics. Identifying what motivates each generation and how they communicate is crucial for breaking down barriers and harnessing collective strengths. Unlocking the power and perspective of each generation fosters an environment where everyone feels empowered, valued, and understood. But do you have the tools to transform this diversity from a challenge into an opportunity? This session delves into the identity of each generation, explores the reasons behind their differences, dispels stereotypes that may cloud judgment, and provides actionable solutions to effectively engage every generation.

In April 2021, a historic 4 million individuals resigned from their jobs, marking the onset of what is now known as 'The Great Resignation' and aptly termed the 'Great Re-Expectation.' This transformative period is reshaping the landscape for employers of all sizes. The ever-evolving expectations from each generation in the workplace present a significant challenge for people leaders, compelling them to rethink how they mentor and coach their team members— whether returning to the office or continuing to work remotely. In the face of this dynamic shift, 47% of HR professionals have identified retention as their top talent management challenge. Employee turnover exacts a toll both in terms of expense and time. When employees fail to find the flexibility or workplace culture they seek, they are inclined to move to organizations that better align with their needs. Our program delivers strategies for retaining top talent across generations, offering insights and actionable approaches to address the evolving needs of a diverse workforce.

In the ever-evolving landscape of customer engagement, reaching a diverse audience requires a nuanced understanding beyond traditional demographic markers. While factors like income, education, and spending habits are valuable, the often overlooked perspective is the generational lens. Recognizing and adapting to the distinct behaviors of each generation in the marketplace is essential for effective selling and marketing. Our session, 'From Handshake to Hashtag: Selling and Marketing to Four Generations,' delves into the intricacies of understanding each generation's unique needs and how these needs influence their decision-making processes. The session provides understanding for marketers and sales professionals keen on reaching a diverse demographic, regardless of generation. Gain insights into tailored approaches and techniques that resonate with each generation, empowering you to craft targeted and impactful strategies for successful customer engagement.

Healthcare workers grapple with layers of complexities when engaging with patients, and the intricacies of generational differences add an additional dimension to the patient care landscape. Dealing with one's health can be a confusing, emotional, or even embarrassing process, making it crucial for healthcare providers to navigate patient interactions with sensitivity. In GenHealth, we explore the significance of integrating generational understanding into the communication toolkit of healthcare workers. 

This presentation is tailored for healthcare organizations and associations, addressing the complexities of generational patient care and the dynamics among staff members from different generations. Gain valuable insights into how patients from different generations receive communication, their preferences in interacting with healthcare providers, and the pivotal role of generational understanding in overall patient health and care. 

Expect to walk away with a greater understanding of how to navigate issues around professionalism, bedside manners, trust, collaboration, and more. Acquire actionable takeaways to implement the very next day, enhancing the patient experience and improving overall healthcare outcomes.

As people managers take on leadership roles, the complexity of managing up, down, and across generations becomes increasingly evident. 'Leading Across Generations' offers valuable tools and insights to empower managers in effectively navigating these diverse leadership responsibilities.

This session places a strong emphasis on establishing trust among employees, recognizing their individual approaches to formality, motivation, and encouragement. It delves into the crucial aspect of facilitating generational understanding, exploring the events and conditions that have shaped each generation and how these experiences manifest in the workplace.

Key Focus Areas:

• Creating an experience that inspires employees to consistently show up as their most productive selves.
• Highlighting the distinctive challenges faced by emerging professionals today in comparison to when leaders began their careers.
• Building trust, driving engagement, and enhancing retention.
• Understanding how each generation prefers to be managed.
• Join us to gain actionable insights that will elevate your leadership capabilities across the diverse landscape of generational dynamics.