Mindy Weinstein, PhD, is one of the country's leading experts on scarcity. She is a psychologist, international speaker, university professor, and marketing expert. Mindy is the author of the #1 new release, The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions (McGraw Hill, 2022). After years of research involving academic studies and interviews with global brand leaders, Mindy discovered that scarcity is not only an influence factor, but also a cause of psychological and behavioral changes, a catalyst for competition, a way to reduce demand on mental capacity, and a signal of value. Mindy holds an MBA and a PhD in General Psychology. She has taught marketing courses at various universities, including Columbia Business School and The Wharton School. Additionally, she has trained tens of thousands of individuals from companies of all sizes, such as Facebook, The Weather Channel, Kijiji (an eBay-owned company), World Fuel Services, and Hampton Products. Mindy has uncovered valuable insights related to scarcity and now teaches others how to apply this principle of influence—whether that involves increasing revenue, building customer loyalty, or recognizing when scarcity impacts their own decisions. Through her energetic, engaging, and entertaining speaking style, Mindy continues to demystify the science behind scarcity while providing practical applications.
Mindy Weinstein
Marketing & Sales Keynote Speaker, University Professor, Psychologist, McGraw Hill Author
“Having worked with Mindy for several years as a speaker for the Digital Summit Series, I can confidently say she is an absolute standout. It goes without saying Mindy is highly intelligent and at the forefront of the marketing industry.”
“Having worked with Mindy for several years as a speaker for the Digital Summit Series, I can confidently say she is an absolute standout. It goes without saying Mindy is highly intelligent and at the forefront of the marketing industry.”