Nir Bashan

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Working with Hollywood and music stars like Woody Harrelson and Rod Stewart, Nir discovered something that may shock you: these creative superstars aren't all that different from us! They've just mastered a method of repeatable and predictable innovation and creativity -- a type of innovation that anyone can learn. And it turns out that those creativity and innovation tactics can be leveraged in non-celebrity businesses and careers! 


Nir has taught thousands of leaders and individuals around the globe how to harness the power of creativity and innovation to improve profitability, increase sales, boost customer service and ultimately create more meaning in their work with clients like AT&T, The Institute of Internal Auditors, Microsoft, The Merchants Acquirers Committee, Ace Hardware, The Mortgage Collaborative, NFL Network, The International Association of Plastics Distributors, EA Sports, The National Association of Realtors, Suzuki, Home Stagers and ReDesign Alliance Association, Activision, jetBlue, Ingram Micro, B. Braun, Thermo Fisher Scientific, Cardinal Health and many, many more.

Nir’s McGraw Hill book 'The Creator Mindset' is one of the most sought after books on creativity and innovation anywhere in the world, and has been named a top 100 nonfiction book of all time.


  • Nir's book is a top 100 non nonfiction book of all time
  • He is ranked #4 Best Keynote Speaker in Marketing in the US
  • He is host of McGraw Hill’s Coffee Break, the most popular McGraw Hill podcast in the world

Nir Bashan's Experiences

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