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Recognized by USA Today, ABC, NBC, MarketWatch, and FOX, Paul Rutter is a customer experience expert, speaker, bestselling author, and founder of the More Than Perfect™ service model.
Over the past three decades, Paul has managed and guided some of the largest and most luxurious cruise ships in the world, where living with his customers, clients, and coworkers is a way of life. Speaking frequently to leaders around the globe, Paul asks a singular question:
“Could YOU or YOUR company survive if you had to live and work with your customers, clients, and coworkers?”
His philosophy? Good is no longer good enough for businesses to succeed. You cannot compete on price alone; customer service is the marketing of the future.
Through his keynotes, workshops, and consulting business, Paul travels to stages around the world, sharing his insights and stories to help businesses become unforgettable by creating a More Than Perfect™ experience.
His time on the high seas has taught him that approaching customer service with the intent to exceed his customers’ expectations, rather than just meet them, creates higher levels of customer satisfaction, retention, loyalty, and repeat business. Perfect is the starting line, not the end goal.
Paul is the author of the bestseller “You Can’t Make This Ship Up”, a hilarious look at the lessons he’s learned at sea and now applies to land-based businesses. He is also the creator of the strategic guide, “Repeat Business Inc: The Business of Staying in Business”.
