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Sam Richter

World's Leading Online Intelligence Expert, Bestselling Author, Hall of Fame Speaker

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Sam is the founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and online programs, Sam trains leading organizations and entertains tens of thousands of people around the world. Sam’s programs promise to be the highest-content, most take-home-value presentations attendees have ever experienced.

 

The National Speakers Association inducted Sam into the Professional Speaker Hall of Fame, where fewer than 300 professional speakers worldwide have been honored, and Sam also received the Association's CSP Designation, reserved for the top 10 percent of the world's professional speakers.

 

He was named one of the Top 15 Highest Rated Speakers for Virtual Events, one of the Top 50 Sales Keynote Speakers in the world, one of the world's Top 100 Motivational Speakers, a Top Sales Coach by the Coach Foundation, and he is also a member of the Minnesota Speaker Hall of Fame.

Sam is the author of the bestselling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. Take the Cold was named "Sales Book of the Year" by the American Association of Inside Sales Professionals, and it was also named a "USA Book News Winner" and a "Sales Book Awards Silver Medalist."

In addition to speaking and writing, Sam created numerous AI-powered technologies, including a family of custom enterprise business, sales, and competitive intelligence search applications., the Business / Sales Intel Engines, a library of online intel tools at YouGotIntel, the financial advisor Find5500.ai program, the AI-powered marketing and sales platform, Relevate.ai. and the Diamond Speaker program for higher-end professional speakers. Sam also creates custom AI and Generative-AI powered resources used by top companies worldwide.

 

Multiple times Sam was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers on Twitter and has been recognized by LinkedIn as having one of the world's most viewed profiles. Sam has been featured in thousands of television and radio programs and national and online publications.

For more than six years, Sam was president of the James J. Hill Center, a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting-edge online resources. Sam also spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry owning his own firm and working for internationally recognized organizations as a creative director, group director, and marketing director. Sam has led product launches and strategic marketing programs for companies including Microsoft, Coca-Cola, Major League Baseball, Polaris Industries, and National Geographic.

 

He has won regional, national, and international awards, including Best of Show and Gold Awards at numerous sales and marketing competitions, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award - "the "Oscars" of the software industry" - for Best E-commerce Software. He is a member of the Business Journal's "Forty Under 40" and a past finalist for Inc. Magazine's Entrepreneur of the Year.

Sam serves on the Boards of Directors for Brandpoint, one of the world's leading content management platforms, and Argos Risk, a business financial health and credit monitoring software platform. He is also an advisor and partner at numerous technology, big data, and sales organizations.

Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. His postgraduate education includes certificate degrees in Executive Leadership from the University of St. Thomas and in Corporate Boards of Director Ethical Leadership from Saint Mary's University.

 

Sam lives in Minnetonka, Minnesota, with his wife and two children. He enjoys mentoring individuals in his community and volunteering his time working with non-profit organizations, including Mental Health Navigators, a national non-profit online community support and resource group helping parents of children experiencing mental health issues, where Sam built the nationally renowned Mental Health Resource Search Engine.

Speaking Topics

Get The Meeting No One Else Can: Intel Secrets To Create Sales Authenticity In An Inauthentic World

At a time where information is abundant, but authenticity is scarce, knowing your prospects and clients and what matters to them is no longer just a sales strategy – it’s a decisive competitive advantage. How do you ensure your outreach stands out as genuine in a sea of AI-generated content? How do you connect with decision-makers in a way that resonates and gets results? In this powerful program, you’ll discover...


  • A proven value generation framework that identifies high-potential opportunities, decision-makers, and engagement methods helping you foster genuine connections that drives revenue and significant growth.
  • Game-changing strategies and tactics for finding authentic intel, creating efficiencies that allow you to personalize messages, and provide maximum value, all by using the resources you use every day, including search, social, Generative AI (ChatGPT), and custom Sam Richter-created AI tools.
  • Techniques to uncover hidden opportunities using "inside out" thinking - intel techniques to identify sales trigger events, relevant news, and more so you’re always engaging with the right prospects at the right time with messages that resonate.
  • Third Box Thinking methodology - Them, Us, Fit, Proof - to help you align your solutions with your prospect’s key business priorities, understand your customer’s customer, bypass gatekeepers, gain trust with decision-makers, and leverage relevance to differentiate from your competition.​


Each program is customized using your real-world prospects as examples. This high-energy, motivating, incredibly high-content program has a huge "WOW" factor – you will be shocked at what you don't know (but soon will) that you will immediately use to dramatically improve sales performance. 

Attendees receive complimentary Intel Resources making it easy to implement what was learned.

Creativity Unleashed: Generative AI And Your Future - Transform Your Business, Your Communications, Your Job, And Your Life

Generative AI is reshaping our world at a pace never before seen in history. For the first time, everyone has unprecedented access to harness and shape data, redefining how we live, work, compete, and connect. In this dynamic, high-impact presentation, you'll discover... The difference between AI and Generative AI - and in a clear, non-technical way, how they work, and how embracing platforms like ChatGPT, CoPilot, Gemini, etc. can give you a competitive edge.​

  • How Generative AI creates a SHIFT, by streamlining work, harnessing your expertise, and freeing you to focus on strategic thinking, innovation, and authentic human connections.
  • Practical AI tools you can start using immediately, demonstrated through real examples across all areas of business, to unlock new levels of performance and deliver measurable outcomes.
  • A forward-looking view into our Generative AI future, the ethical considerations, personal moral dilemmas, and leadership decisions that will shape tomorrow’s business landscape.


Featuring examples customized to the audience, and strategies and techniques drawn from Sam’s years of experience developing AI tools and resources used by organizations around the globe every day, this motivating, practical, and highly entertaining program will leave you inspired, empowered, and ready to lead in your AI-powered future.

 

All attendees receive complimentary Intel Resources making it easy to implement what was learned.

Every YES Begins With A KNOW: The Power Of Insight For Authentic And Meaningful Connections

In a world where so much of our communication is automated and often feels impersonal, how can you stand out as authentic, genuine, and relevant? The same tools driving automation - search and AI - can also be your greatest allies. By understanding others at a deeper level, you can communicate in ways that truly matter to them, creating connections that are more "human." In this program, you’ll discover:


  • Jaw-dropping techniques for uncovering insights into what others value most, enabling you to craft messages and conversations that resonate and get results.
  • How to master the art of using online tools to better understand the people you interact with, allowing you to align with their interests and needs in every conversation while maintaining professionalism and authenticity (without seeming like a stalker).
  • Ways to uncover internal dynamics within organizations to build and strengthen your network and future-proof your connections in an ever-changing professional landscape.
  • The power of information and how to tailor your interactions, ensuring that every meeting or message demonstrates that you genuinely understand and care about the other person’s goals.


It doesn’t matter if you have limited technical ability or if you grew up using the Internet. You will leave with new ideas that you and your team will immediately put to use. This high-energy, motivating, incredibly high-content presentation features attendees' real prospects and clients as examples and has a huge "WOW" factor – you will be shocked at what you don't know (but soon will).  

Attendees receive complimentary Intel Resources making it easy to implement what was learned.

Don't Steal The Cheesecake: Is Your Digital Footprint Costing You Business Opportunities?

In today's "everything is online" world, people pass judgment and form opinions about you before ever meeting. What you post online, text, leave as a voicemail, say or do in front of a public camera, and even email is not limited to private networks. Rather, there's a good chance that what you do in a digital format is public, searchable, and archived FOREVER! Meaning everything you do online impacts your personal brand and even your company brand. In "Don't Steal the Cheesecake," you will discover...


  • The difference between your character, reputation, personal brand, and company brand, how they are all intertwined, and how they impact your career, relationships, and your company.
  • The dangers of sharing too much information, what can happen if you're not careful, and how to respond in a digital format when you're angry, so you don't become a negative "Viral Sensation."
  • The "Five Laws of Digital Reputation Management" along with simple, common-sense ideas that will align your character and reputation, ensuring consistency across your personal brand.
  • Inside secrets on how to leverage ChatGPT, social media, Brandpoint services and other online resources to manage your digital presence (for non-technical people) so that when others search for information on you, there is some control over what they find.


This thought-provoking, super entertaining, and somewhat scary program features actual attendees as examples (in positive ways) and will provide you with practical and easy-to-implement strategies that will help you avoid personal and company embarrassment, manage your reputation, and enhance your personal brand.​

Is Your Business Consultant Some Yahoo Named Google?: Get The Right Information, The First Time, Every Time

On average, each person in your office spends two+ hours each day looking for information? At an opportunity cost of $50 per hour, that's almost $20,000 per year per employee wasted. How valuable would it be if you and your team could cut searching time in half? How effective would your plans, strategies, and even relationships be if you had the right information, the first time, every time? In this dynamic presentation, you will discover…


  • Web search, AI, and ChatGPT secrets that you never thought possible for finding industry information, company data, market opportunities, and even details about individuals.
  • How to use search engines in ways that 99% of the planet has no clue how to do - tips and tricks that will even work while searching for emails and files on your computer.
  • The "Invisible Web" – the 95% of the business Internet not easily found via search engines that holds a wealth of incredible information including free access to expensive subscription databases.
  • Techniques for using online information to build strong business relationships, have the upper hand in negotiations, generate powerful introductions, and grow your business.


Whether you're someone with advanced computer skills or someone who is intimidated by technology, you will be shocked (and maybe even a bit scared) at what's available online and how easy it is to access. This incredibly high-energy, visually immersive program features actual attendees as examples (in positive ways) and super-entertaining stories and strategies that have immediate take-home value and are certain to be the talk of any conference or meeting. 

Attendees receive complimentary Intel Resources making it easy to implement what was learned.

You Just "Friended" A Thief: Simple Ways To Protect Your Data, Your Client's Data, And Ultimately Your Business

It's amazing the amount of information available about people and companies that can be found online and in an office. Unfortunately, what you share in a digital format and on paper can, and oftentimes will, be used against you. It's shocking how vulnerable we all are to Personal Identity Theft and Business Identity Theft - in ways you might not think about. In this jaw-dropping presentation, you will discover…


  • How to find the information that is available about you, your family, and your business that others have shared in a digital format, and what you can do to protect yourself.
  • How the seemingly innocent information that you post online could be providing thieves with an open door into your bank account.
  • How the biggest risk to your and your client's data is probably not an online hacker. Rather, it's most likely sitting in your office right now.
  • Easy-to-implement, non-technical ways to protect yourself, your family, and your business from identity theft.


This eye-opening, high-energy, entertaining program features actual attendees as examples (in positive ways) and will have your audience talking, thinking, and thanking themselves (and you!) that they attended the conference. ​

Sam Richter's Experiences

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Testimonials

"For the second year in a row - and you are the only speaker in our history who we've ever booked two years in a row - you once again "wowed" us all."

"We immediately used Sam's methods to land a $4 million account. This is the biggest revelations I've had in my 24 years in the business.”

"We immediately used Sam's methods to land a $4 million account. This is the biggest revelations I've had in my 24 years in the business.”

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